“The secrets to web2app growth and the risks nobody talks about.” That’s the session I’m doing with @stevepyoung (@AppMastersCo) on October 16 at 6 PM CEST. Our last one turned into a really good conversation, so I’m happy to be back. We’ll talk about both sides: what drives growth on the web, and what teams need to have in place to stay compliant and reduce risk. before they launch. The first web purchases feel like a win. Teams that own the checkout should also be ready for what can follow: chargebacks, refund requests, and “how do I cancel?” emails, with a clear flow for each. What we’ll cover: • where web2app is heading • how web paywalls turn paid traffic into paying subscribers • the compliance questions to sort out early • payment orchestration and why some payments fail • the mistakes we keep seeing • what to check before moving subscription payments to the web If you’re running paid UA for a subscription app and thinking about web funnels, come join us and bring your questions! Find the link below 👇