@AppNexus

As of September 25, 2018, AppNexus is now "AppNexus, A Xandr Company." Please follow along on @xandr76

 New York City
appnexus.com
Joined May 2010
  • Tweets9.8K
  • Following381
  • Followers24.6K
1.9KMedia
In order to achieve better transparency, @AppNexus says marketers must stop asking for it -- and start demanding it: bit.ly/2o2B2Ta
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We’re ready at @appnexus for #MobilizeWomen! It’s happening!! 🤗 who’s excited? – at Manhattan, NY
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TODAY: Please join us at 15:30 to discuss how the road to identity will achieve addressability and level the playing field #IXCannes #AdIdConsortium
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Learn how we're working with @AppNexus, @TheTradeDesk and @LiveRamp to create a standardized ID that offers marketers larger targeting capabilities #AdIDConsortium bit.ly/2K6WfV7

Google's removal of DoubleClick ID presents litany of issues for brands, agencies

Advertising on Google will be easy, but measurement, attribution and using data outside of Google is another story.

adage.com
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.@AppNexus goes a step forward and proposes Guaranteed Views to #programmtic buyers bit.ly/2jHFjsQ #ProgrammablePlatform
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The big money of online advertising AppNexus CEO Brian O'Kelley on the advertising landscape online. goo.gl/Xy8tnL @MorningsMaria @AppNexus @FoxBusiness
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"Every Dollar we can pull back from the advertiser to the publisher, the better the Internet will be for everyone of us. Keep on thriving for a better internet!" (@bokelley, CEO @AppNexus) #OMR18
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It wasn't love at first sight for B2B Marketers and Programmatic Adtech. But that doesn't mean the intimacy isn't growing! With inputs from @AppNexus and @MRP_Prelytix martechadvisor.com/articles/…
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Beet Video: Ad ID Consortium Ramps Up In Q2, @AppNexus McCarthy Says beet.tv/2018/03/ad-id-consor… @LiveRamp @IndexExchange @RampUp

Series: RampUp 2018 presented by Alphonso – Beet.TV

beet.tv
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Join us NOW for a conversation with leaders at @nasdaq, @Cornerstone_Cap, @AppNexus, @MerrillLynch and @barronsonline for a discussion on #GenderEquality. #IWD2018 facebook.com/Nasdaq/videos/1…
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AppNexus retweeted
RampUp@RampUp22 Feb 2018
#RampUp18 Speaker Roll Call: @bokelley, CEO & Co-Founder of @AppNexus, will be speaking on "A Collaborative Look into the Future: the Advertising ID Consortium" on March 6 at 1:45pm. See our full roster of incredible speakers here: ow.ly/J8LQ30ixHGl
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"If you don't A-S-K you won't G-E-T" great diversity and women's leadership advice this morning from @AppNexus @Oath @Amobee and @iab #iabalm – at Palm Desert, CA
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Congratulations to @AppNexus' Vice President of Global Business Operations, Pablo Dominguez (@pabtexas) for being recognized as a 2018 Top 100 Global Sales Leader by @Collectivei and @TheModernSale #GSL100 themodernsale.com/2017/11/08…
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.@AppNexus Delivers Prebid Video Client Success, Seeing eCPMs up to 100% Higher Than Tags buff.ly/2DYmSfs #adtech
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How Prebid.org & Open Source Will Shape the Ad Tech Landscape - with @appnexus, @pubmatic, and @rubiconproject po.st/a2zHnR
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Michael Barrett from @RubiconProject and @bokelley from @AppNexus give their perspective on the ad tech trust issue at #IP2018
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AppNexus retweeted
IAB@iab16 Jan 2018
.@bokelley Chief Executive Officer and Co-Founder @Appnexus to discuss how #blockchain can solve #transparency for #marketers at #IABALM. Will you be there? Feb 11-13 in Palm Desert: iab.com/ALM @IAB
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Q5: What is needed to grow the industry adoption of Prebid as the open source standard for wrappers? #AWChat
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Q4: What does a wrapper solution, using open source technology, offer that a proprietary solution does not? #AWChat
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Q3: What are PMCs within Prebid and how can they benefit publishers? #AWChat
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