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Archrival

@Archrival

Archrival is a youth culture agency that reinvents how brands win the hearts and minds of young adults.

 Portland, Lincoln, Brooklyn
archrival.com/
Joined March 2009
  • Tweets1.3K
  • Following319
  • Followers2.9K
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Photo by Archrival (@Archrival)Photo by Archrival (@Archrival)Photo by Archrival (@Archrival)Photo by Archrival (@Archrival)Photo by Archrival (@Archrival)Photo by Archrival (@Archrival)Photo by Archrival (@Archrival)Photo by Archrival (@Archrival)Photo by Archrival (@Archrival)Photo by Archrival (@Archrival)
We recently partnered with @CaratGlobal and @Archrival to survey thousands of U.S. adults — and uncovered three surprising reasons why people watch @YouTube 💡 Here’s what we found, and what it means for your brand: google.smh.re/2gTj
Exploring online video viewing trends

Exploring online video viewing trends

Up Next Success across screens: How 3 brands drove results using multiple YouTube ad formats

google.smh.re
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Did you catch #Brandcast? Our partnership with @Carat_USA and @Archrival uncovered three surprising reasons people watch #YouTube. Check them out: goo.gle/3WftXhf
3 truths behind why the world watches YouTube. Google partnered with Carat USA & Archrival to get the answers.

ALT 3 truths behind why the world watches YouTube. Google partnered with Carat USA & Archrival to get the answers.  

1. Thoughtful perspectives. 91% of YouTube viewers agree the platform allows them to search for content.

ALT 1. Thoughtful perspectives. 91% of YouTube viewers agree the platform allows them to search for content.

2. Time well spent. 78% of YouTube viewers agree the platform allows them to curate their own entertainment.

ALT 2. Time well spent. 78% of YouTube viewers agree the platform allows them to curate their own entertainment.

3. Creator connections. 68% of Gen Z YouTube viewers agree creators are why they visit YouTube.

ALT 3. Creator connections. 68% of Gen Z YouTube viewers agree creators are why they visit YouTube.

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Audio is the heartbeat of Gen Z, so it’s no surprise they’re usually on the hunt for more. Check out our #CultureNext 2022 report to see how your brand can keep them coming back for more. bit.ly/3MUEqbE
Image from Spotify Advertising (@SpotifyAds)
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Archrival retweeted
Voxburner (@voxburner) profile picture
Voxburner@voxburner18 Feb 2022
Today we’re taking a closer look at Entertainment, Social Media + Technology-focused talks and tracks at our YMS events, with sessions led by great speakers from brands such as @Spotify and @Archrival. Take a look here for more 👉: voxburner.com/blog-source/20… #GenZ #YouthInsights
Image from Voxburner (@voxburner)
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Archrival retweeted
awwwards. (@awwwards) profile picture
awwwards.@awwwards22 Oct 2021
Spotify Culture Next 2021 by @Archrival (US) wins #SOTD & #DEVAWARD Archrival partnered with @Spotify to produce Culture Next, a global trend report. All findings culminate into an engaging web experience leading to a whitepaper download. ↳ bit.ly/3vwxGtj
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Hear from the voices pushing culture forward. Download our #CultureNext2021 annual trend report to find out what’s next for Gen Z and millennials.
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Archrival retweeted
adidas (@adidasUS) profile picture
adidas
@adidasUS17 Mar 2021
The tourney is back. Enter for your chance to win a pair of customized @adidasOriginals Forums by @IAMALXANDERJOHN, a @WHOOP strap + more to enjoy all the games this month. Visit t2m.io/adidas_fan to enter and view rules. No Purch Nec 50 US/DC 13+ Ends 1159PM ET 3/24.
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Archrival retweeted
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Voxburner@voxburner24 Aug 2020
🎤Our Youth Trends Podcast returns with @ClintRunge looking at some surprisingly positive outcomes from the pandemic discovered in @Archrival's latest research project The Unknowable Now. Listen here 👉🏽 ow.ly/LQYZ50B7nY0
Image from Voxburner (@voxburner)
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Archrival retweeted
PSFK (@PSFK) profile picture
PSFK@PSFK1 Jul 2020
Really engaging talk LIVE now with @Archrival experts at how to leverage associates as #brand advocates: youtube.com/watch?v=rYQPumrq…
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"Our generation has always been ready for a global crisis of some sort, but now that we’re in it, we don’t know the next steps." –Mathias, 20 tnvge.co/8O1UwkH
Gen Z Reports Feeling "Whiplash" As They Watch Their Futures Crumble

Gen Z Reports Feeling "Whiplash" As They Watch Their Futures Crumble

"They wonder if they’ll ever get over the idea that everything could fall apart in a moment.”

teenvogue.com
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Archrival retweeted
Olapic (@olapic) profile picture
Olapic@olapic9 Nov 2018
“Believable connections require removing borders so people can experience brands naturally, organically, and yes, authentically. Everything—every extra click, every hurdle—is a border.” — Ben Harms, @Archrival bit.ly/2PFHvTu #BrandTalksNYC
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Archrival retweeted
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Monotype.@Monotype1 Nov 2018
We're hosting a night of Brand Talks in NYC tonight. Ben Harms from @Archrival discussing how to reach Gen Z.. believability is key. #BrandTalksNYC
Image from Monotype. (@Monotype)
Image from Monotype. (@Monotype)
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Good crowd and great ideas being shared. Thanks @Archrival for hosting and @AIGA_Nebraska for organizing.
Image from adamwagler (@adamwagler)
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Archrival retweeted
UNL CoJMC (@Unl_CoJMC) profile picture
UNL CoJMC@Unl_CoJMC20 Jun 2018
Replying to @aiganebraska
@AIGA_Nebraska is revamping their studio tour series with a tour of @Archrival! The event is Thursday, June 21, 5-7 p.m. at the Archrival Lincoln office, 720 O Street. The tour is free but participants must register. More info>> ow.ly/sEDH30kyjgs
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Archrival retweeted
Voxburner (@voxburner) profile picture
Voxburner@voxburner12 Jun 2018
Coming up this morning at #YMS18 SFO: Keynotes from @Snapchat, @TheSocialChain, @Archrival, @Movember and more 👻🎩👶🧔🏻
Image from Voxburner (@voxburner)
Image from Voxburner (@voxburner)
Image from Voxburner (@voxburner)
Image from Voxburner (@voxburner)
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Archrival retweeted
Voxburner (@voxburner) profile picture
Voxburner@voxburner23 May 2018
#YMS18 SFO partners @Archrival reveal their insights on a new generation's forward-thinking attitude to gender voxburner.com/blog-source/20…
Image from Voxburner (@voxburner)
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Archrival retweeted
Voxburner (@voxburner) profile picture
Voxburner@voxburner9 May 2018
In the first of a three-part series, #YMS18 SFO partners @Archrival share their insights on an ambitious, fearless new generation voxburner.com/blog-source/20…
Image from Voxburner (@voxburner)
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Archrival retweeted
Voxburner (@voxburner) profile picture
Voxburner@voxburner23 Apr 2018
Generations change. Tastes change. Innovation drives new ways of thinking. @Archrival 's keynote on 'The State of Youth Culture' reveals how your brand can stay ahead at #YMS18SFO ymssfo.voxburner.com/2018-ag…
Image from Voxburner (@voxburner)
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Archrival retweeted
ypulse (@ypulse) profile picture
ypulse@ypulse27 Feb 2018
.@Twitch is celebrating Women’s History Month by awarding grants to female gamers ow.ly/ke0h30iCNrk
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The Scene: Husker fans paint the town red buff.ly/2oaebI0 #Huskers
Image from Lincoln Journal Star (@JournalStarNews)
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