Award-winning GEO pioneer in Indonesia 🇮🇩 Full-service SEOv2, AI search visibility, ORM & SMM. Forbes Agency Council · ISO Certified · Clutch Leader.

Jakarta
Joined January 2013
Spot-checking a single prompt on ChatGPT is an anecdote, not an AI strategy. Tessar Napitupulu, Founder & CEO of PT Arfadia Digital Indonesia, published the complete 5-step GEO Audit guide on Ranktracker. (1/3)
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A true GEO audit tracks 4 distinct metrics: 1. Mentions: Is your brand named? 2. Citations: Are your owned links included? 3. Description: Is the positioning accurate? 4. Sources: Which third-party sites feed the answer? Avoid blended average scores. (2/3)
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Building global search presence requires structured media authority and AI-ready content architecture. In our Singapore case study with The Kind Wash, Arfadia executed an integrated media and GEO program
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Key performance milestones (Arfadia-reported): • Published in 15 global media outlets (Business Insider, AP News, MSN, Benzinga, AsiaOne) • Readership expanded across 12 countries (US, UAE, Philippines, Australia) • Guide pages featured in Google AI Overviews
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Your brand getting cited inside ChatGPT, Claude, Perplexity, and Gemini? Auditing your AI search footprint requires a structured framework. Here are 5 repeatable steps to evaluate your AI visibility: 🧵👇
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1. Build a fixed panel of buyer questions 2. Test prompts across major AI assistants 3. Record mentions, citations & accuracy 4. Compare results platform by platform 5. Repeat audit consistently over time
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The latest article by Arfadia's Founder & CEO, Tessar Napitupulu, is now live on Forbes Agency Council: "Your Brand Has A Different Reputation In Every AI Assistant". In BrightEdge's study, ChatGPT, Google AI Overviews, and Google AI Mode recommended the same brands on just 17% of queries. AI visibility should be measured per platform, not as one blended score. Read the full article: forbes.com/councils/forbesag… #ForbesAgencyCouncil #AISearch #GEO
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Arfadia x Gree Indonesia 🤝
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We're partnering on SEO, GEO and AI Search Optimization, covering content, technical SEO, media placements, original research and AI citation monitoring.
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How do you grow an Instagram account from 0 to 10,000 followers in a competitive market like Singapore? It starts with sensory content innovation. Here is how Arfadia engineered viral ASMR Reels for an e-commerce brand
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Key performance results achieved (Arfadia-reported): • Instagram Followers: 0 → 10,000 organic followers • First ASMR Reel: 393,569 views • Second ASMR Reel: 378,256 views
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High sensory retention formats proved crucial for viral distribution Structured creative direction and sensory storytelling build lasting audience retention. Explore our full case study portfolio: arfadia.com/portfolio #SocialMediaMarketing #InstagramGrowth #Arfadia
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TIMES Indonesia featured 9 SEO & AI Search experts shaping digital search strategies as queries shift to AI recommendations. Tessar Napitupulu, Founder & CEO of PT Arfadia Digital Indonesia, is highlighted as Indonesia's GEO pioneer since 2023. 🧵👇
🤖 Made with AI
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Key takeaways from TIMES Indonesia: • Google AI Mode in Indonesian accelerated conversational search • Only 23% of Indonesian firms maintain an AI search strategy (Arfadia-reported) • The RoGEO framework provides verifiable AI citation measurement
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When standard SaaS e-commerce templates restrict operational growth, custom engineering is required. Here is how Arfadia migrated an enterprise setup from a problematic Shopify architecture to WordPress WooCommerce (1/3)
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Key custom features engineered for the platform: • Smart Date Calculator & Drop-Off Rules • Sentosa Surcharge & Loyalty Points • Order Photo Upload & Custom Order Numbers • PayNow QR + Stripe payment gateway • Auto Export to Sheets & Branded Invoices (2/3)
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