Today marks the beginning of a fundamental shift in the sports industry… We are thrilled to announce the public launch of @AthletesAssets, the alternative investment marketplace built for the most influential decision-makers in sports, notably athletes. Athletes are among the strongest cultural and economic engines in society. Yet too few hold meaningful ownership in the companies and brands they help build, underleveraging the years when their influence is strongest and their portfolio potential is greatest. For years, private tech companies, consumer brands, and real estate syndications have sought out reputable athletes for their cap tables. But reaching the right contact and presenting opportunities in a credible, objective way has always been a massive challenge. In just the past few weeks, over 100 registered athlete accounts—including NBA All-Stars, NFL Pro Bowlers, Olympians, NIL marketing agencies, and athlete-led investment groups have already made 10+ partnership connections. Successful case studies are taking form in real time. From post– @ycombinator startups to pre–@Walmart scale, great entrepreneurs deserve access to the very best. That’s what we do: connect the best to the best. Once accepted, we save companies and athletes 5–10 hours a week on sourcing, diligence, and connections. With that being said we recommend every party perform their own thorough due diligence and consult with their financial advisors before engaging in any investment or advisory opportunities.