@Audigent

Audigent is the leading data activation, curation and identity platform built for the cookieless future.

 New York, NY
audigent.com
Joined January 2015
  • Tweets646
  • Following434
  • Followers556
94Media
This Father’s Day, follow the procedure below to enjoy a refreshing @AviationGin cocktail I’ve dubbed ’THE VASECTOMY’ for no reason in particular.
649
3,300
832
25,543
SpotX worked with @Mindshare_USA to create a #CTV campaign for @AuDigent using data-driven targeting to reach their audience during Black Friday sales. The result? A 128% increase in revenue from search. Read more in our latest case study ➡️bit.ly/3fHB2n2
1
1
Audigent retweeted
Magnite@magnite4 Mar 2021
Publisher first-party will be the most comprehensive solution to targeting users in a post-cookie world says our CTO Tom Kershaw. Read more at: campaignasia.com/article/goo…
Campaign Asia@CampaignAsia4 Mar 2021
Google is not killing ID solutions, but has succeeded in sowing doubt: The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means. buff.ly/308ZnK7
1
2
10
Audigent retweeted
Ted Smith@cincoted2 Mar 2021
This is an amazing community being built around the inspiring voices of female athletes with @alexmorgan13 @S10Bird @Simone_Biles & @ChloeKim. youtube.com/togethxr
1
Audigent retweeted
TOGETHXR
@togethxr2 Mar 2021
Welcome to TOGETHXR, a brand that elevates women's voices and tells their stories. Co-founded by @alexmorgan13, @ChloeKim, @swimone, and @S10Bird.
12
190
87
788
The Fan Data Goldmine bzzz.in/3aTopDh @tatianacirisano @billboard @AuDigent via @MusicREDEF
1
2
Audigent retweeted
Ari Paparo
@aripap16 Feb 2021
Based on my many years experience, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. Thread...
20
43
35
364
Audigent retweeted
Criteo
@criteo23 Nov 2020
"Every US retailer with significant site traffic will attempt to become a media platform." says @CollinColburn from @forrester in his 2020 predictions: go.forrester.com/blogs/predi… #AdTech

Predictions 2020: The Media Industry Braces For Long-Term Change

The battle for consumer loyalty and wallet share will intensify as the media industry contends with digital disruption. Read our predictions.

go.forrester.com
2
4
63% of Brands and 72% of Agencies Expect More Ad-Buying Deals to Be Traded Programmatically in 2021 buff.ly/3liWUVr #adtech #adspend
2
1
#InHumanTerms is back and our CEO @JeffTGreen explains the industry-wide Unified ID 2.0 solution and why it's a massive upgrade to cookies: bit.ly/36L9B6m youtube.com/watch?v=mJP2ngh0…
1
3
7
Our industry has made big strides in recent years in pursuit of addressable TV at scale. While it’s hard to argue against the value of more precise targeting and better measurement, #addressable advertising shouldn’t be a strategy unto itself. ow.ly/ZbdV50CijTJ
2
.@BeastieBoys' "Sabotage" soundtracks a new @JoeBiden campaign spot stressing the impact COVID-19 has had on the concert industry. It marks the first time the seminal hip-hop trio has licensed their music for an advertisement. cos.lv/ZIda30rfBoN

Beastie Boys license a song for an ad for first time and it's for Joe Biden: Watch

The group agreed to its use “because of the importance of the election."

consequence.net
21
2
84
How the auto sales industry is transforming into digital dealerships ow.ly/iJXE102kevc
2
3
2
Also, I’m not an anti trust lawyer, but between TikTok, LinkedIn and Excel how can it be legal for one company to have a complete monopoly on fun?
14
37
5
376
Why all great games need a product vision wp.me/p8wLEc-aZVH
3
6
Still can't believe they didn't call them "Gibblitz" instead of "Jibbitz™"
Jessica Wohl@jessicawohl23 Jul 2020
Replying to @jessicawohl
Remember these, the KFC Crocs announced in February? They’re almost available. KFC announced today that they’ll go on sale July 28.
1
1
4
Excited to join top leaders in #marketing & #brand for a @BrandInnovators #BISummit Livecast tomorrow (7/23) at 12PM ET. Looking forward to sharing how @4H has elevated our brand through #influencermarketing & social media. RSVP here: bit.ly/30t0BQb #nonprofitmarketing
4
7
This is a really interesting chat between two of independent AdTech's finest CEO's @acasale from @IndexExchange chats to @jefftgreen from @TheTradeDesk. They discuss everything from the impact of the pandemic on their business to the death of the cookie: player.vimeo.com/video/43904…
1
7
32
Are we going to be writing stories someday talking about Covid killed network television? Since May 25, the big 4 broadcast networks have lost 41%(!!!) of their nightly 18-49 audience per @crupicrupicrupi bit.ly/2CWtFXW

Network Ratings and Ad Dollars Plummet in the Absence of Live Sports

For the broadcast networks, sports drought makes for a summer of must-flee TV

sportico.com
3
7
13
Audigent retweeted
Digiday
@Digiday14 Jul 2020
To replace third-party cookies, marketers are experimenting with publisher-specific IDs. Sponsored by Zeotap. buff.ly/38Zus6r
4
1
5
Load more