Authentic is the world’s leading owner of sports, media, entertainment and lifestyle intellectual property.

Joined December 2012
Step into luxury living with @nautica's new residences in Cancún. Through partnership with Nauma, the brand is set to unveil a unique “hotel living” lifestyle experience that blends luxury with everyday comfort.
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Congratulations to @Simone_Biles who was named @SInow's 2024 Person of the Year. Beyond being the most decorated gymnast of all time, the seven-time Olympic gold medalist was honored for changing the face of the sport by sparking necessary conversations around mental health
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.@Reebok's new Premier Track Jacket takes cues from racing aesthetics and features dynamic crisscross panelling that blends retro influences with modern energy, for those in motion. The new jacket comes in two styles, Black and Mocha Brown and Desert Khaki and Military Green.
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#AuthenticatWork: Meet Jake Gach, our Brand Director in Japan, featured in @LIMCollege's Graduate Alumni Spotlight. Jake shares how a career pivot from consulting ultimately landed him at the world’s largest sports and entertainment licensing company. tinyurl.com/mvtkbza3
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.@HunterBoots partner Baozun held an in-store event to mark the opening of its first physical store in Malaysia. Located at The Starhill shopping mall in the city of Kuala Lumpur, the shop played host to business partners and fashion influencers, who shopped the newest products
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.@billabong1973 brought together ambassadors, riders and key partners at an exclusive event with Native Beach Club, a premier wakepark in Cardales, Argentina. Attendees enjoyed a range of engaging activities, including yoga classes, musical performances and exclusive giveaways.
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Now open: @HunterBoots' newest pop-up store in Korea. To mark the opening, the store hosted a press day with partner FourLab that welcomed prominent media members and content creators.
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To celebrate the opening of its new residences, @BarneysNY invited 14 influencers for a stay at the new destination in Tulum, Mexico. Throughout the week, guests were treated to an exclusive dining experience as well as swag bags that included Roxy swimsuits and more gifts
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.@Reebok has partnered with the @WNBA making the global sportswear giant an authorized footwear supplier for the league. The brand and its players will aim to create inspiring and engaging content that brings fans closer to the game and its rising stars.
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.@dcshoes Chile marked its 30th anniversary with a dynamic celebration at the Alameda Beer Company warehouse in Santiago. The event brought together skaters, artists and urban culture enthusiasts for an action-packed day filled with music, prizes and high-energy performances.
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.@Roxy hosted an exclusive sip and paint event with 30 guests to launch the ‘Summer Somewhere’ Roxy x Atlas collection in Australia. The gallery is currently showcasing artworks from Adrianne Dimitrakakis, including the six pieces from the brand’s new collaboration
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.@Volcom has released new helmets just in time for ski and snowboarding season in partnership with Anti Ordinary. The new collection features three exclusive helmet designs that combine cutting-edge safety with effortless style.
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.@BrooksBrothers has partnered with sleepwear brand Lake Pajamas for
a limited-edition collection of sleep essentials for women & men. The 100% Peruvian Pima cotton pajamas incorporate Brooks Brothers signature toile patterns & stripes across an array of luxurious sets and robes
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.@Reebok is making a bold return to the Performance Golf category with none other than @brysondech leading the charge. Starting March 2025, Bryson will be the face of Reebok Golf, sporting the brand’s new Nano Golf shoes and exclusive apparel on and off the course.
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Ted Baker has opened two new stores in South Africa, one in Johannesburg and one in Cape Town, with ARES Holdings taking on the distribution of sportswear, tailor clothing, denim apparel, outerwear and footwear for men and women. Read more: corporate.authentic.com/pres…
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Sports Illustrated Tickets and the New York Red Bulls have agreed to a 13-year partnership that includes a 25,000-person venue in Harrison, New Jersey. The venue, previously known as Red Bull Arena will now be called Sports Illustrated Stadium. Read more: corporate.authentic.com/pres…
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Celebrate seven decades of Fender’s Stratocaster with @LuckyBrand's limited-edition collection, made to honor the world’s most renowned electric guitar. From graphic tees to trucker hats and accessories, the line mirrors the rich heritage of the Stratocaster
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.@juicycouture is back on the UK high street! Check out the brand’s new store at Westfield Stratford, East London, where 2000s IT girl vibes meet modern glam. The space blends iconic elements from previous Juicy stores with modern touches like bursts of black and pink.
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Siegelman Stable hosted a holiday popup in partnership with @Reebok at its SoHo store in New York City. During the event, guests had the opportunity to sip on classic cocktails while shopping the latest Reebok x Siegelman Stable items.
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.@JudithLeiber celebrated its new collaboration with artist Ashley Longshore and debuted its stunning Bust Bag collection with a luncheon in Miami. The one-of-a-kind, bejeweled bags are embellished with 10,000 flatback crystals, and celebrate femininity with Miami flair
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