Browned 2 Perfection

The time will pass anyway. Take the leap 🤎

If you’re building a life you love one strategy at a time, I’d love to have you. I write about entrepreneurship, creativity, marketing, AI, wellness, and building meaningful work through my newsletter, I AM THE MARKETING PLAN. Subscribe here: iamthemarketingplan.beehiiv.…

Thank you to everyone who celebrated this moment with me. Every comment, text, repost, and message meant more than you know. This is just the beginning.

If you’re in the season where it feels like nobody notices… Keep going. Most people quit in the quiet. That’s usually the part right before people finally start paying attention.

This campaign also reminded me of something I’ve believed for years: Visibility doesn’t create credibility. Consistency does. Visibility simply introduces more people to the work you’ve already been doing.

Today, creators don’t just need newsletters. We need websites. Podcasts. Memberships. Monetization. Ownership. I’m building an entire media company, not just sending emails. That’s why Beehiiv made sense for me.

I’ve watched Beehiiv grow from the beginning. I’ve watched the team hire thoughtfully, build quickly, and keep creators at the center instead of treating them like a product. That matters to me.

As I build my second company, one of the questions I’ve gotten most is: “Why did you build I AM THE MARKETING PLAN on Beehiiv?” Because I wasn’t looking for just a newsletter platform. I was looking for an ecosystem creators could actually build on.

People usually see the highlight. They don’t see the years of saying no to easier paths. The nights you questioned yourself. The launches that didn’t go as planned. The clients. The pivots. The consistency. That’s the part I’m most proud of, & that earned Times Square.

Being part of @beehiiv’s Creator Campaign meant more than having my face on a billboard. It felt like being recognized for building something that mattered. Not just because of the billboard, but because of everything it took to get there.

Ten years ago, “Browned 2 Perfection” was just an idea. No investors. No guarantees. No proof it would work. Just a decision to keep showing up. Recently, that journey led me to seeing my work in Times Square. 🧵

Ten years ago, I started Browned 2 Perfection with a vision & a cracked MacBook screen. Last week, I looked up and saw my work in Times Square. Dreams don’t happen overnight. They happen after thousands of ordinary days where you decide not to quit. Grateful. TY @beehiiv 🥹💜

We unpacked it in the latest episode of I AM THE MARKETING PLAN. 🎙️ Parasocial: Y’all We Do Not Know These People Watch now ↓ youtu.be/lV9Rp8gHOrc?si

The internet has blurred the lines between familiarity and real relationships. We know of people. We feel connected to people. We form opinions about people. But familiarity isn’t the same as knowing someone. It’s one of the biggest cultural shifts of our time and honestly, it concerns me.

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So here’s 70 pages of I AM The Marketing Plan personal brand blueprint. An interactive playbook to help you build or refine your personal brand AND create an ecosystem to help you sustain & make money from it.

Based on beta feedback it’s good for anyone on any level whether you’re starting from 0, pushing through your 50, or refining your 100%. I really hope it helps & encourages anyone trying to build a life they love.