BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. #BAVGroup #WeAreVMLYR #WPP
New York, NY
Joined November 2011
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BAV Group retweeted
@BAV_Group Laura Jones rocked it on stage this am for #reimaginewhatsnext @VMLYR. She gave three tips on how brands could survive a recession 1) human centered approach, 2) behave as a beacon and 3) understand your audience to innovate. #crushingit – at Hermosa Beach, CA
BAV Group retweeted
Climate and social urgency is more than a press release or one-off initiative for a growing number of brands. VMLY&R Global CSO Andrea Grodberg and @DellTech’s @LizziMatt are diving in on a conversation about meaningful corporate responsibility at #ReimagineWhatsNext.
BAV Group retweeted
At #ReimagineWhatsNext, @profgalloway is looking back at what he’s gotten right or wrong in the past year — setting the stage for a series of predictions, trends, and dynamics shaping what’s next. Are you ready?
BAV Group retweeted
“#Brands need to understand the different #GenZ communities better to create more relevant and unique customer experiences for them.” —@DigitalConstant, @VMLYRCommerce Global Chief Digital Officer, at #ReimagineWhatsNext
BAV Group retweeted
“Brands need to close the gap between offering value and demonstrating values.” —@DigitalConstant, @VMLYRCommerce Global Chief Digital Officer, at #ReimagineWhatsNext
BAV Group retweeted
Gen Z'ers claim to seek out brands whose purpose represents their values, but there's a difference between what they say and how they buy. @VMLYRCOMMERCE's @DigitalConstant helps brands develop marketing that addresses this #GenZParadox at #ReimagineWhatsNext.
BAV Group retweeted
“What’s your roadmap for navigating out of this turbulent economic cycle? First, put this humans at the center of everything you do.” —Laura Jones, @BAV_Group Chief Strategy Officer at #ReimagineWhatsNext
BAV Group retweeted
"We bring data to the opinion party using our secret weapon called Brand Asset Valuator. BAV is the world's leading authority on data-driven branding and we've been studying brand growth and decline for nearly 30 years." —Laura Jones, @BAV_Group CSO at #ReimagineWhatsNext
BAV Group retweeted
The clues to what’s next are all around us — we just need to be better at reading the signals and parsing out the noise. Happening tomorrow, #ReimagineWhatsNext is all about carving out a more relevant place for your brand in the near future. vmlyr.com/reimagine
ALT Image featuring RE/IMAGINE What's Next speakers, including Liz Matthews, Andrea Grodberg, Scott Galloway, Debbie Ellison and Laura Jones.
BAV Group retweeted
To celebrate the launch of @WPP @BAV_Group Best Countries 2022, we're going on a virtual journey around the world, stopping in 24 countries – every hour, on the hour, starting tomorrow. #FollowTheSun ☀️
ALT Image of the sunset and clouds that says, "Follow the Sun 2022" in brown text with logos of Best Countries, WPP and BAV Group.
BAV Group retweeted
VMLY&R’s #ReimagineWhatsNext happens this week. At the event, Laura Jones, @BAV_Group Chief Strategy Officer, will unlock the psychology behind value-based decision-making to help #brands win during challenging times. Register: vmlyr.com/reimagine
BAV Group retweeted
Following recent events surrounding Kanye West's controversial comments, @BAV_Group's Ketzirah Lesser explores the decline of his brand hubs.la/Q01r0qHf0
BAV Group retweeted
Learn how to measure brand once and for all with LauraJones, Chief Strategy Officer for @BAV_Group. Let's start with her four pillars of brand equity:
bit.ly/3E9W6PJ
#brand #brandequity #brandmarketing
BAV Group retweeted
The annual @wpp @bav_group Best Countries Study has been released. The study measured global perceptions of countries that drive GDP growth, trade, travel and foreign investment. See how your country measures up. 👇👇👇
BAV Group is pleased to announce the release of the annual Best Countries Report, in partnership with @usnews and @Wharton.
usnews.com/news/best-countri…
#branding #bestcountries #datadriven
BAV Group retweeted
Welcome to the VMLY&R team, Andrea (Ring) Grodberg! We’re thrilled to have you join us as Global Chief Strategy Officer. #WeAreVMLYR fal.cn/3qZkt
BAV Group retweeted
.@VMLYR’s Divya Munjal, @WPP’s @DiMayze & @BAV_Group’s Laura Jones celebrate WPP women’s success in the traditionally male-dominated data and AI industry 👉bit.ly/3JPDncd
#WPPTV
youtube.com/watch?v=4dxucvM5…
BAV Group retweeted
Getting. It. Done. 👊 Thank you to the @HRC for an amazing two years of partnership, and thank you to our VMLY&R family who drive us every day to be better. #WeAreVMLYR #HumanRightsCampaign #CEI #LGBTQIA bit.ly/34kDDQR
BAV Group retweeted
LIVE at 11:30 GMT: Michael Evans, President of @AlibabaGroup talks all things #Double11 with David Roth @WPPBAV for the 2021 #GlobalShoppingFestival
👉11-11.wppbav.com/event/aliba…
BAV Group retweeted
🗣️ Happening now with our very own Clara Luo (@CLARAFYthis)! Join us: bit.ly/2Su5msk
The AD Club of NY is shining a spotlight on industry leaders in our webinar titled Inside the Clubhouse: Recognizing AAPI as Leaders. Sign up for a riveting panel of guests, moderated by @joyofjessalin. This Join us today at 1pm! Link in bio. #AAPIMonth
BAV Group retweeted
Tomorrow, tomorrow❗Our very own Clara Luo (@CLARAFYthis), BAV Studio Lead, will share her career journey in a panel with @AdClubNY and Asian leaders in honor of #AAPIHM. See you there: bit.ly/2Su5msk
