Whatnot just dropped its 2027 trends report and the numbers are ABSURD: • 4 Pokémon cards sell every SECOND • 100M+ sports cards sold in 2026 so far • $8B+ in live sales last year, on pace to DOUBLE this year • 650,000 new buyers EVERY WEEK. 👀 Full breakdown 👇 If your cards aren't moving, the buyers didn't disappear. They went live. THE SPORTS CARD STUFF → Jordan only narrowly beat Wemby in NBA card searches this year → The number of people searching for Cooper Flagg: +440% → Haaland searches jumped ~17x ahead of the World Cup → Yamal is now next to Messi among the most-searched names for jerseys The legends aren't going anywhere. But the next generation of collectors is chasing the next generation of stars. THE SLEEPER: WOMEN'S SOCCER → Women's soccer searches up ~70% in 2026 → Trinity Rodman leads search interest?? → The number of people searching for Alexia Putellas roughly TRIPLED → Women's World Cup hits in 2027 The 2026 World Cup brought tens of thousands of first-time soccer card buyers. Whatnot expects the women's game to do the same. Early is cheap. POKÉMON ISN'T SLOWING DOWN → Orders and buyers both more than doubled year over year → September = all-time monthly high, 10M+ cards → The 30th anniversary brought in hundreds of thousands of FIRST-TIME buyers → Pikachu, Charizard, Eevee, Gengar, Mewtwo lead searches More and more, buyers collect the characters and artwork they love, not just whatever is worth the most. COLLECTORS DON'T STOP AT CARDS ANYMORE → Soccer jersey searches up nearly 230% month over month during the World Cup → Vintage jersey searches up nearly 70% in a month Fans collect around a PLAYER: cards, jerseys, autos, memorabilia. If you only sell cards, you're leaving money on the table. LIVE IS THE NEW NORMAL → 47% of Gen Z and 44% of millennials shop live MORE than a year ago → 35% of live shoppers say they find products there before anywhere else 👈 THE TAKEAWAY The hobby might seem like it's shrinking on some of the traditional sites. It's just moving. New buyers. New stars. New categories. Live. Adapt or watch it happen without you. Source: Whatnot 2027 Consumer Trends Report (Whatnot platform data plus a Censuswide survey) blog.teamwhatnot.com/uniteds…