Technical co-founder for industry insiders | We build & scale companies that generate, recover and optimize revenue
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Joined August 2013
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5 steps to fix your revenue leaks.
You post. You get likes. You even get calls.
The money still doesn't show up.
You probably don't need more traffic. You need fewer leaks.
1. Attract: end every post with an ask
2. Capture: write down every like
3. Qualify: 4 questions before any pitch
4. Convert: never hang up without a date
5. Cash: ask for the referral on result day
We learned it the hard way: $4M spent, $0 revenue.
Our pipeline software has processed 500,000+ sales.
Which step leaks in yours? 1–5
Hey founder, your next customers show up in 10 places. Every day.
Hiring, team growth, expansion, funding, M&A, new systems, restructuring, new leaders, interviews, tenders.
Want 100 signals for your market, free? Just tell us which ones were useful.
Reply "SGNLS".
Software is step 11. Not step 1.
We started with the product 12 times: ~$4M spent, $0 revenue.
Then we flipped the order: market → leads → pipeline → proof → product.
The whole system fits on one page.
Reply "BUILD" and I'll send you the 15-page guide.
Intelligence is a commodity now.
AI does: lead gen, conversations in any language, the pipeline, follow-ups at 3 a.m.
You do: relationships, calls, decisions, showing up after a no.
Software comes last. After revenue.
Which is harder: talking to people or not giving up?
ALT Dark split image titled 'Intelligence is a commodity now.' Left, AI does: lead gen, conversations in any language, the pipeline, follow-ups at 3 a.m., software only after revenue. Right, handwritten, You do: the relationships, the calls, the decisions, showing up again after a no. Bottom: Genius is everywhere. Persistence isn't.
BRNZ - exit builder for startup heroes only retweeted
AI agents shouldn't be black boxes.
We just rolled out Taylor, our AI agent for checkout and failed-payment follow-ups.
Brands can see every follow-up Taylor sent or skipped, why it made that call, what context it used, and the exact message.
Here's the activity view 👇
🤖 Made with AI
AI made your developer 10x faster.
Did your invoice shrink?
Code is basically free now. Customers aren't.
5-point test for your next dev invoice in the image. Save it.
Has your developer's invoice shrunk since AI? Yes or no?
ALT Checklist titled 'Save this. The AI invoice test. Run it on your next dev invoice.' Five checkboxes: the customer system is in scope, the invoice shows hours spent getting customers, you know where AI-saved hours went, cost per feature went down, launch date moved up. Score: 5 yes, you found a partner; 3 to 4, renegotiate; 0 to 2, you pay for code, not customers.
We were the developer you should never hire. $4M spent, $0 revenue.
Ask yours 3 questions before you sign:
1. How will you bring me customers?
2. How much have you lost learning what works?
3. How many customers a day?
Which one did your last developer fail?
ALT Chat screenshot titled 'We were this developer. Ask yours 3 questions before you sign.' A founder asks a developer about a customer strategy, money already lost, and customers per day; the developer answers about an MVP and the tech stack, then only typing dots.
Stop chasing leads who won't buy.
6 buying signals that point to who's ready right now:
1. Hiring for the role you support
2. New location or market
3. New decision-maker
4. Fresh funding
5. Switching a tool in your category
6. RFP or tender
Which one matters most for you?
$4M spent. $0 revenue.
We built 12 founders exactly the product they asked for. Not one cent came back.
Now we flip the order: leads → pipeline → product.
No names, no product.
What did you build first: the product or the buyers?
ALT Split-flap launch board: Spent $4M, Revenue $0. Below, 12 founders, every product live, revenue $0 each. Then we flipped the order: buyers first.
Rescue kits: taken.
Fitness & wellness: taken.
Stuck freight: taken.
Plumbing: taken.
Your industry: still open.
One industry. One partner.
Pipeline first. Product second.
Which industry would you dominate? One word below.
RescueCatalog, day 6 after launch:
928 producers mapped
231 RFQs out, 157 in one day
38 answers
13 priced offers
Every bar and line in this video is real data.
Lead gen and pipeline first. Product last.
What did you build first: the product or the pipeline?
You wanted a bigger business. You built a bigger inbox.
Imagine 20 conversations about one order—across email and WhatsApp—without typing every reply.
What opportunity would you pursue?
brnz.com/domination/
Your next feature won’t find your next customer. Before your next sprint: name 10 companies, identify the buyer, and record a reason they might need you. A signal is a hypothesis—not proof. B2B Buyer Workbook, pages 1–3:
🤖 Made with AI
I was part of a startup that raised €2.9M. It had a product. It still went bankrupt.
Nobody built the machine that brings the buyers.
Signals. Outreach in every language. A catalog for humans and AI. Distribution.
Pipeline first. Product second.
Most AI in sales is built to replace the humans.
Ours was trained by them.
Taylor follows up on the shopper who said "maybe" and went quiet. 24 hours later, with the next reason to come back.
Beta soon. Want in? DM: TAYLOR
Robots are a lot like startups: great in the demo, different in the real world.
At TechEx Amsterdam, Lazy Dynamics showed robots that know when they're not sure. They slow down, check again or call a human.
The demo is not the business. What keeps working after launch is.
Your next buyer might not visit your website. Their agent might.
We built Rescue Catalog in one night for both: 20 languages, AI crawlers invited, llms.txt, quotes via MCP and A2A without a human.
My time: 3–4 hours.
How many of the 5 checks does your site pass?
Thursday: a WhatsApp.
Saturday: a live platform.
My time: about four hours.
I was at a trade show when an old partner messaged me.
A government order.
One million rescue kits.
32 euros each.
I had no time.
My AI did.
No coaching.
No Porsche.
No selling selling.
We don't own this market.
We own three things:
1. The map
2. The pipeline
3. The system that built both
Ready for the next market.
Which market in your industry still has no map?
See it live: rescuecatalog.com
Your market next: brnz.com/domination
