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ON SUBSTACK. Marketing consultant, author of 8 books; 3 just for writers aka @RachelintheOC | Founder #MondayBlogs https://teapawt.org/t.co/yHk9n6AEFt

California
Joined February 2012
Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)
✍BadRedhead Media, Strategic Marketing Consultant retweeted
💥 NEW: Why Every Author Should Know How Book PR and Social Media Differ: geni.us/BookMarketingTactics by @BadRedheadMedia Most writers know we need to promote our books. But how? Confusion starts when we treat PR, book marketing, social media, promo, and newsletters the same...
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
📕 “An emotionally engaging story about identity, love, creativity, and recognition.” --Carol E. Anderson, D.Min., Doctor of Divinity, MFA, Creative Nonfiction, MA Telecommunication Arts 𝙏𝙝𝙚 𝙄𝙢𝙥𝙖𝙨𝙩𝙤 𝙀𝙛𝙛𝙚𝙘𝙩 by @lauriehollmanph, out now! geni.us/TheImpastoEffect Curious about how creativity and love intertwine? Get your copy today, and tell us in the comments how art has impacted your life!
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
Shared by @KAdelmanAuthor "I am sorry you and I have failed to provide a new impulse for arms control. ~ 𝙏𝙃𝙀 𝘽𝙍𝙄𝙉𝙆 𝙊𝙁 𝙒𝘼𝙍: 𝙄𝙣𝙨𝙞𝙙𝙚 𝙩𝙝𝙚 𝙍𝙚𝙖𝙜𝙖𝙣-𝙂𝙤𝙧𝙗𝙖𝙘𝙝𝙚𝙫 𝙒𝙚𝙚𝙠𝙚𝙣𝙙 𝙩𝙝𝙖𝙩 𝘾𝙝𝙖𝙣𝙜𝙚𝙙 𝙩𝙝𝙚 𝙒𝙤𝙧𝙡𝙙 geni.us/TheBrinkOfWar
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
“...a lively, important account of an historic weekend. On a barren island nation in the north Atlantic, the two great nuclear adversaries faced reality―and the world was changed.” — Tom Brokaw, on THE BRINK OF WAR by @KAdelmanAuthor #Books
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
🌎 What happens when two Cold War adversaries meet to discuss the world's future? Ken Adelman’s 𝙏𝙝𝙚 𝘽𝙧𝙞𝙣𝙠 𝙊𝙛 𝙒𝙖𝙧 tells the story of that extraordinary meeting and the decisions behind it. #1 @amazon Hot New Release! geni.us/TheBrinkOfWar by @KAdelmanAuthor
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
Win The Ultimate Nonfiction Book Giveaway! via @BookSweeps $250 Value 9 Books 2 Winners! Enter to win the ultimate nonfiction prize pack, featuring inspiring titles! 𝑻𝒉𝒆 𝑩𝒓𝒊𝒏𝒌 𝒐𝒇 𝑾𝒂𝒓, by @KAdelmanAuthor beta.booksweeps.com/giveaway… #Nonfiction Free To Enter
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
💥 NEW: Why Every Author Should Know How Book PR and Social Media Differ: geni.us/BookMarketingTactics by @BadRedheadMedia via @Substack Most writers know we need to promote our books. But how exactly? The confusion starts when we treat PR, book marketing, social media, promo, and newsletters as interchangeable. They overlap, but each does a different job. 💥 Shout-out to my exclusive advertising sponsor, the always-free @Booklinker (universal book links—so helpful!), and the paid tool, @geniuslink. • PR gets you booked for an author reading. Publicity = public. • Social media helps people hear about it and gives them reasons to attend. It also spreads to the outer reaches of the internet, which helps visibility. • Broader book marketing makes it easy for people to find and buy your book (keep reading for specifics). • Your newsletter lets you invite existing subscribers and stay connected with interested readers afterward. Click or see bio for the rest. Always free to read!
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
🧡 "The slightest look, a soft embrace, leaves me wanting more." ~ 𝘐𝘵'𝘴 𝘵𝘩𝘦 𝘚𝘭𝘪𝘨𝘩𝘵𝘦𝘴𝘵 𝘛𝘩𝘪𝘯𝘨𝘴, 𝙋𝙖𝙞𝙣𝙩𝙞𝙣𝙜 𝙔𝙤𝙪 𝙬𝙞𝙩𝙝 𝙒𝙤𝙧𝙙𝙨 by @ChrisWoodWrites geni.us/PaintingYouWithWords If you love love, this book is for you! Don't wait...
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
"...the press had already solidified the storyline: Reykjavík was a bust... I argued and believed that the summit had not been a bust. It brought unprecedented agreement for deep nuclear cuts... ~ The Brink of War by @KAdelmanAuthor geni.us/TheBrinkOfWar
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
via @RachelintheOC: I’ll be part of a reading panel tonight at Lucid Winery in Sacramento, hosted by Barbara Caver! Other authors include Joella Aragon, Janna Marlies Maron, @AnnStarbuck_1, Kate Washington, and Carrie Lea. If you’re in the area, it’s free to attend, and you get drink tickets! RSVP here: partiful.com/e/MHLIFEzp6MV2f… Huge thanks to Barbara for creating, hosting, and inviting us!
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
🍂 NEW: 10 Practical Ways to Save Your Book From Failing Sales by @BadRedheadMedia geni.us/MarketingFreeAndPaid Your book isn’t selling. Before you decide you need to spend $2,000 on ads, redesign your entire website, dance on TikTok, start a podcast, make seventeen Reels, or fire your cover designer, stop. Poor sales are data. Something isn’t connecting between your book and the people who might want to read it. The question is where. You’ve worked in book marketing for 15+ years, and one of the biggest mistakes I see authors make is assuming poor sales automatically mean their book sucks, they don't have enough marketing, or they haven’t spent enough on ads (it could be any, or none, of those). Maybe people aren’t seeing the book, or they’re seeing it but not clicking; they’re clicking but not buying; or they’re buying Book One and never touching Book Two. Those are completely different problems, and spending more money on promo won’t necessarily fix any of them. What helps is strategy. 💥 Shout-out to my exclusive advertising sponsor, the always-free @Booklinker (universal book links—so helpful!), and the paid tool, @geniuslink. I love both💥 I’ve written before about why book marketing has no easy button, because no single tactic, ad, social platform, viral post, or launch will do all the work for us. So, before you decide your book is DOA, here are five free and five reasonably priced ways to kick your sales in the pants.👖 Click or see bio for the rest!
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
📙 My book, 𝙋𝙖𝙞𝙣𝙩𝙞𝙣𝙜 𝙔𝙤𝙪 𝙒𝙞𝙩𝙝 𝙒𝙤𝙧𝙙𝙨: 𝘼 𝘾𝙤𝙡𝙡𝙚𝙘𝙩𝙞𝙤𝙣 𝙤𝙛 𝙇𝙤𝙫𝙚 𝙋𝙤𝙚𝙢𝙨, is now available! geni.us/PaintingYouWithWords by @ChrisWoodWrites What begins as a reconnection between two friends becomes a vivid exploration of deep love.
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
📕 "I couldn’t put it down. The story is very thought-provoking and really makes you think about who is behind so much of what goes on in our world." ~ @goodreads Review, 𝙏𝙝𝙚 𝙂𝙤𝙤𝙙 𝘾𝙡𝙪𝙗: 𝙁𝙞𝙫𝙚 𝙈𝙚𝙣. 𝙊𝙣𝙚 𝙒𝙤𝙧𝙡𝙙. 𝙏𝙤𝙩𝙖𝙡 𝘾𝙤𝙣𝙩𝙧𝙤𝙡, by John Kuendig #1 on @amazon. Don’t miss out on this bestseller—grab your copy today! Have you read it yet? Let us know your thoughts below 👇 geni.us/TheGoodClub
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
🔵 NEW: The Incredible Coincidence That Proved It's a Small World After All by @WorkedForMeBook by Jeff Burgess jeffburgessauthor.com/2026/1… It sure is interesting how long you know someone before you realize how long you really knew someone. What a small world. Lifelong Friendships Can Begin in the Most Unexpected Places Joanne and I first met Liz and Mike McHugh at a Cub Scout Rainwater Regatta event back in 1997. The Regatta is similar to their Pinewood Derby, only with unpowered boats racing in a tub of water, rather than unpowered cars racing down a wooden track. The event was managed by Joanne Davies, who was heavily invested in the Cub Scouts as a Troop Leader. She was a wonderful combination of heart of gold and batshit crazy. I get that, as I am the same way when working on projects... Click or see bio for the rest!
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
A great book is the foundation, but readers can’t buy a book they’ve never heard about or can’t find, right? Discovery takes visibility. ~ @BadRedheadMedia "5 Biggest Misconceptions Writers Have About Book Marketing and Sales" #BookMarketing
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
🎉 Happy Book Birthday! 🎂 NO PERFECT CHOICE, a novel by Lillian Méndez-Soto @lillianacubana geni.us/NoPerfectChoice When the law decides your fate, survival becomes an act of defiance. After a heart attack lands Alina Rodriguez in a Texas ER, she receives a second, unthinkable diagnosis: a non-viable, life-threatening pregnancy. With doctors unwilling to treat her, the clock ticks, and Ali is forced into a desperate search for care in a system where her life comes second. #BookBirthday
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
📕 Why Parental Alienation Hurts: 10 Lessons I Learned the Hard Way by Scott Stockton, Author scottstocktonauthor.substack… My book is now available, and I wrote it to share my lived experience with parental alienation over decades: the agony, the hardship, the nuance, and the spiritual transformation. These are ten things I learned along the way… 1. I struggled to find a book that reflected my lived experience with parental alienation (PA). There are many books written by psychologists and so-called experts on parental alienation, but none written by someone who experienced it firsthand in this way: the agony, the hardship, the nuance, the spiritual transformation. None of these books truly shared my lived experience over decades or connected the dots to the foremost authorities in all related areas so I could understand the problem holistically. 2. Approximately 15% of the population is impacted by PA, so why is it so hidden from mainstream media? Evil is being perpetrated on millions of parents and children, and the media ignores it. 3. PA is not a custody issue. It’s a child protection issue... Click or see bio for the rest! Don't miss out on these important lessons—read now! Have you or someone you know experienced parental alienation? Share your story below... 🙏 Book: geni.us/ParentalAlienation
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
I wrote Grammar Errors Part I. Hundreds of you had THOUGHTS. Here’s Part II (and yes, I know it should be ‘Grammatical’ errors, but that sounds like little green Mike Wazowski in Monsters). Bring your red pen! by @BadRedheadMedia geni.us/GrammarErrors2 1. Your vs. You’re Your shows possession: Your book is on the table. You’re means you are: You’re pretending not to refresh your sales dashboard. If you can replace the word with you are, use you’re. “Your welcome” can’t sit with us. 2. Irregardless The standard word is regardless. Yes, irregardless appears in dictionaries because people have used it for a long time, but that doesn’t mean we agree. Dictionaries record language; they don't come to your house to approve every grammar decision you make because that would be weirdly intrusive. Irregardless is generally labeled nonstandard. In edited writing, please use regardless and save everyone an argument. 3. Conscious vs. Conscience We’re conscious when we’re awake and aware. Your conscience is the inner voice that tells you not to correct a stranger’s typo in the middle of their highly emotional post about blue bunnies in space. Being conscious gives us opportunity. Our conscience tells us, "Stop scrolling already, Rachel. You should be writing.” So bossy... Click or see bio for the rest! Always free to read and subscribe!
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
⭐️⭐️⭐️⭐️⭐️ "I’ve been looking for a book like this!! A deeply moving and thought-provoking read on the painful reality of parental alienation today. It accurately captures the heartbreak of a child being turned against a loving parent, paired with the infuriating struggle of trying to rebuild a bond while the family court system works against you. An essential, eye-opening book on modern family dynamics." ~ @amazon Review, 𝙏𝙝𝙚 𝘼𝙡𝙞𝙚𝙣𝙖𝙩𝙞𝙤𝙣 by Scott Stockton, Author Learn more: geni.us/ParentalAlienation A personal account of parental alienation and what it is really like living it day to day. Have you or someone you know faced similar challenges? Share your thoughts below or tag a friend who should read this!
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
🩸"I have been trained to tell nothing. To sit on information until I could use it. To weaponize it. In my world, every person is an adversary, and every person has an agenda..." ~ 𝙏𝙝𝙚 𝙂𝙤𝙤𝙙 𝘾𝙡𝙪𝙗: 𝙁𝙞𝙫𝙚 𝙈𝙚𝙣. 𝙊𝙣𝙚 𝙒𝙤𝙧𝙡𝙙. 𝙏𝙤𝙩𝙖𝙡 𝘾𝙤𝙣𝙩𝙧𝙤𝙡, by JT Kuendig, available now! geni.us/TheGoodClub What would you do in a world where everyone is an adversary? Share your thoughts below and don’t miss out—grab your copy today! #NewBook #GeopoliticalThriller #BookReview #ThoughtProvoking #MustReadBooks #BookRecommendation #BookLovers
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