Barb is the industry’s standard for understanding what people watch across all platforms and devices.
London
Joined April 2014
- Tweets570
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Barb retweeted
'What’s occurring in the world of #TV viewing? Everything is changing, but it’s also not. And the speed at which that change is happening is uneven.'
Doug Whelpdale, head of insight at @BarbAudiences, on TV viewing
mediacat.uk/whats-occurring-…
Barb retweeted
What does the nation watch at Christmas?
Douglas Whelpdale, Head of Insight at @BarbAudiences, dives into Christmas viewing
mediacatmagazine.co.uk/chris…
Barb retweeted
@BarbAudiences has released its latest Establishment Survey for Q3 2024, which is includes estimates on SVOD subscription growth.
According to the latest set of figures 3.8 million UK homes have an ad tier Netflix subscription, up from
#MediaStats #StayConnected #Barb
Barb retweeted
The debut episode from The Great British Bake Off’s 15th series, is currently Channel 4's most watched programme of 2024. With around 6.4 million viewers tuning in, according to figures from @BarbAudiences.
#MediaStats #StayConnected #Barb
Barb retweeted
'How could we go about defining and measuring silence?'
@BarbAudiences's Doug Whelpdale argues that there are some potential big wins for #broadcasters and #advertisers in turning unknowns into knowns
mediacatmagazine.co.uk/unpac…
Barb retweeted
As streamers continue to dominate the industry, do viewing figures matter anymore?
Our panel event on 29 October will take an under-the-hood look at the stats, plus a deep dive into a new report from Evan Shapiro.
rts.org.uk/event/tick-tock-h…
Barb retweeted
Barb upgrades planning tool to include Netflix and Discovery+ @BarbAudiences
buff.ly/3MYkM0W
Barb retweeted
🐈🗞 #news @BarbAudiences, the industry’s standard for understanding what people watch, unveiled the findings of its Establishment Survey.
20m UK homes (68.7%) had access to a subscription video-on-demand (SVOD) service in Q2, up from 19.5m (67.9%) in Q1 mediacatmagazine.co.uk/over-…
Barb retweeted
@BarbAudiences TV measurement has unveiled its largest-ever UK-wide expansion programme
Conducted in partnership with Kantar, Ipsos and RSMB, its technology will now cover 7,000 households
Full story 👉 lnkd.in/eJn_m2Gk
Barb retweeted
Barb expands audience measurement panel by 36% @BarbAudiences buff.ly/4d3OJaP
Barb retweeted
Barb Integrates Traded Audiences with CFlight Service mrweb.com/drno/news36422.htm #mrx #marketresearch
Barb retweeted
CFlight expands reporting on most-traded audiences @BarbAudiences buff.ly/4a5EhOs
Barb retweeted
Barb fast-tracks strategic objectives with new Chief Operating Officer appointment marcommnews.com/barb-fast-tr… #MarCommNews
Barb retweeted
Tom George, CEO at Origin @ISBAsays, Justin Sampson, Chief Executive @BarbAudiences, and Ollie Shayer, Omni-Media Director @BootsUK, discuss cross-media measurement in a convergent world. #TVAdvertisingSummit
Barb retweeted
🗞🐈 #news New data from Barb Audiences, the industry’s standard for understanding what people watch, has revealed that access to a subscription video-on-demand (SVOD) service decreased from Q3 2023 to Q4 2023.
mediacatmagazine.co.uk/barb-…
Barb retweeted
The tyranny of choice: beware a world with multiple standards
✍️Justin Sampson @BarbAudiences
hubs.ly/Q024qKRj0
Barb retweeted
The latest asicast in which I explore the logic for and implications of the recent BARB/CFlight announcement with Justin Sampson of @BarbAudiences and Lucy Bristowe of Sky...
asiconferences.com/asi-casts…
Barb retweeted
📺 6.2m watched Liverpool v R Madrid #ECL final on a TV screen last year, 5.1m saw Man City v Inter in the UK (28% on YouTube).
CEO Justin Sampson reveals what @BarbAudiences has learned about YouTube viewing on TV screens after 18 months of data.
hubs.li/Q01TjQW00
