One of the biggest things I’ve learned after years in this industry is that being good at what you do isn’t enough. You have to see the whole board. If you’re in marijuana and only pay attention to marijuana, you’re missing what hemp is doing. If you’re in hemp and ignore what is happening in state regulated marijuana, you’re missing part of the picture too. If you only understand retail but don’t understand manufacturing, distribution, margins, testing and supply chains, you’re operating with blinders on. If you understand the business but don’t understand the science, eventually somebody who does will expose the holes in your argument. If you understand the science but ignore legislation, regulation and politics, somebody can change the rules underneath you before you even realize what happened. And if you spend all your time protecting the specific piece of the industry that makes you money today, you may completely miss where the consumer and the market are going tomorrow. You need to understand hemp, marijuana, medical, adult use, cannabinoids, testing, manufacturing, retail, distribution, federal law, state law, politics, public perception and most importantly, the consumer. You don’t have to be the smartest person in every room. But you damn well better understand how all the rooms connect. The people who can see the big picture are usually the ones who see what’s coming before everyone else does. Lift your head up and take a look around.