
Business Development @bitbase_ex
Decoding
Joined February 2020
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The thread was the short version.
The long one: brands built this game, the scammers just read the rules correctly.
decodenewsletter.substack.co…
Replying to @MrCryptoPandaa
Sharing with you quick investigation on your account on what you can do better to actually become a valuable brand ambassador.
So I stopped buying reach.
I build brand ambassadors instead.
Fewer people.
Longer terms.
They use the product, they get paid for consistency, and they grow with the brand instead of renting it out for a week.
4. Content-payment hunters
They sell posts, not outcomes.
Fine as a business. But it’s a media buy, and most firms price it like an acquisition channel.
Then act surprised when nothing converts.
3. Volume & Sales fakers
Inflated screenshots.
Overlapping date ranges.
Borrowed dashboards.
Common enough that I verify every volume/sale claim before a conversation goes any further.
Not as an exception. As step one.
2. Giveaway hunters
Audiences built on free capital.
Thousands of followers who showed up for a free account and leave the second it stops.
Nothing converts to a paying customer.
1. Bonus hunters
They hop from program to program collecting signing bonuses.
Loud during the paid window. Gone the day it ends.
Loyal to the incentive, never to the product.
Most crypto industry KOLs are not partners. They’re vendors with a referral link. (Not to mention, most of the industry is full of scammers)
I’ve assessed several hundred of them.
Here’s why I stopped signing KOLs and started building brand ambassadors instead 🧵
I have been working on building the actual tools for creators to outperform in any type of environment.
As a real Business Developer I have your back, so you can focus on what you do best.
If you're interested in doing business with me, hit me a DM, happy to chat with like minded people.
I've watched the same KOL underperform at one firm and outperform at another.
Same audience. Same content style.
The variable was almost never the creator.
It was what the company built around them.
A trader's product is trust and attention. That's what they built, and that's what they should supply.
Conversion infrastructure is the company's product:
1. landing pages,
2. Offers
3. Onboarding
4. Tracking
5. Creative Frameworks
6. Sometimes capital....
Most crypto companies get KOL partnerships wrong in the same way.
They find a trader with an audience and expect them to also be a performance marketer
Conversion infrastructure is the company's job ⬇
Many traders might get caught shorting this weekly resistance.
Shouldn't it be the best scenario to build liquidity on top to fuel the move up?
The incoming FOMC, might be the one to build a macro bottom and/or capitulation event to properly build a solid bottom for the incoming bull run.
If $BTC holds after today's Clarity Act announcement and tomorrow's FED hike, then welcome to the new bull market.
Weak hands will sell on bad news fear, while smart investors will buy the incoming dip.
Either way, today & tomorrow High impact news will mark the bottom of this bear market.
Get ready to purchase at discount. (Most likely the last one you will get to see)













