Most agencies are evaluated on three things: price, performance, and personality. Steve thinks there’s a fourth P that matters more than all of them, and it’s the one brands forget to ask about when they’re shopping for a partner. Check out the latest Big Ideas with BFO if you’ve got an agency search coming up!

Ten years of Scott at BFO, and we couldn’t imagine this place without him! Scott brings the kind of energy, expertise, and drive that makes everyone around him better, and his work speaks for itself in ways that are hard to argue with. Scott, we’re lucky to have you. Here’s to the next ten!

AI Overviews are out here playing favorites. Some brands keep showing up in answers, but others are left out. Same category, same questions, different results. Our latest blog gets into the pattern behind it and what to do once you see it: bfo.io/4zBs9Sc

Go open ChatGPT, Claude, etc., right now and ask about your brand (we’ll wait here). Whatever came back, accurate or not, is exactly what your buyers are seeing too. Our latest blog walks through how to check your AI presence and what to do with what you find: bfo.io/4hUYCNu

Nobody walks into a new business relationship thinking, “I hope this goes terribly.” But risk is always in the room, whether you acknowledge it or not. Steve’s sharing his take on why that’s a good thing (and what to do to manage that risk) in his latest Big Ideas!

If you’re breaking up with your old site, don’t ghost your SEO. 👻 We put together a checklist to help you migrate your site without wrecking your search presence. Think of it as your SEO packing list (minus the bubble wrap): bfo.io/4BjNdyv

Somewhere between "I'm interested" and "I'm ready to buy," a lot of high-consideration buyers ghost you. Unfortunately, it’s because one of your competitors stayed more visible while you waited. BlueFrame™ is the system we built to keep your brand in front of the right buyers across the full length of a buying cycle, so when they finally decide, you're the obvious choice: bfo.io/4hReJf3

The holidays are coming in hot! To celebrate, we’re offering 20% off the first 3 months of any new BFO engagement. Book time with Maggie to lock in your pricing: bfo.io/4yJbA6H

In case you needed more convincing that Camp_re:Connect is worth your time next year, here’s the proof! It was one for the books. Thanks to the entire team for having us!

Camp re:Connect was everything we hoped it would be! We love a room full (or in this case, a great-outdoors-full) of sharp minds, and the setting made all of it feel a heck of a lot more human than your average conference. Steve had the privilege of speaking alongside Nicole Gradilone on leadership and mentorship, and the conversation in that room was one we'll be thinking about for a while. Huge thanks to the Camp re:Connect team for creating something different. We were proud to be there and be a sponsor!

Google dropped its fourth spam update of 2026 last week (they’re clearly having a productive year). The September update started rolling out on September 24 and could take up to two weeks, which is notably longer than the previous three: bfo.io/4rOp7Yd

Unpopular opinion: the reason your ad engagement is down might not be your creative, targeting, or budget. It might just be the platform. We put Reddit Ads and Facebook Ads head-to-head and had some thoughts: bfo.io/4rLyBDv

Costs down 25% and efficiency up 35% in a matter of months. That's what happened when we helped a client overhaul their data infrastructure with server-side tracking, and Steve breaks down how in the latest Big Ideas with BFO!

Hot take: the most important parts of your buyer's journey are probably the ones you're not in. This blog gets into what buyers are really doing between touchpoints: bfo.io/4yd62Bg

Somewhere right now, a potential customer is asking AI about your category. AIQ is how you find out and figure out what to do next. BFO's AI visibility and readiness analysis gives you a solid picture of where you stand across the platforms that matter: bfo.io/4yfFsYh

Ranking number one used to be the dream. Now the dream is being the answer someone gets before they click on anything at all. This blog gets into what the new rules of ranking look like in an AI-first search world and what to do about it: bfo.io/3Td6oZz

Quick purchases are two-way doors. Easy in, easy out, no big deal if you change your mind. High-consideration purchases are one-way doors. The stakes are higher, research goes deeper, and buyers take a lot longer to walk through them. Most data models were built for two-way doors. Steve's latest Big Ideas video gets into why that's a problem if your product is a one-way door, and what to do about it!

Some purchases are easy. You click, buy, and move on. Then there are the ones that come with spreadsheets and a healthy amount of second-guessing. Marketing to those buyers isn’t run-of-the-mill, and it starts with this: bfo.io/3ThU5Lh

Consider this your reminder that BFO's blog exists and it's worth bookmarking. We're regularly publishing on AI search, SEO, paid media, and whatever else is shaking up the marketing world, written by people who are in it every day: bfo.io/3V9mqUM

Promises are easy, but proof is better. Our case studies page is where we track the impact of our work, with traffic numbers, strategy wins, and clients who gave us a problem and let us solve it. Check it out if you're the type who likes receipts: bfo.io/4h6EsQf