Covering packaging and beauty trends, published for executives involved in the personal care, cosmetic and fragrance industry.💄 #BeautyPack

Ramsey, NJ
Joined July 2009
ICYMI: A recent class action lawsuit against men’s personal care brand Dr. Squatch claims the brand has been falsely advertising products as natural. Although Dr. Squatch has not admitted any wrongdoing, it has agreed to resolve the allegations with a $9 million class action settlement.  ➡️ hubs.li/Q04B85Hq0 #DrSquatch #beautyindustry #lawsuit #ICYMI
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POV Beauty, the skin prep brand co-founded by creator Mikayla Nogueira and Ani Hadjinian, has closed a Series A funding round. The funding will help the brand expand its ownership of the skin prep category and continue driving the impressive growth it has seen to date in retail and e-commerce. ➡️ hubs.li/Q04BTWM-0 #POVbeauty #beautyinudstry #beautyinvestment
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ICYMI: Beiersdorf announced that the Nivea Creme tin is now produced with 95% recycled aluminum. This was made possible in partnership with Novelis. ➡️ hubs.li/Q04z-_-80 #aluminum #NiveaCream #Beiersdorf #Novelis #beautypackaging #icymi
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Aora México has been named to TIME's Best Inventions of 2026 list.  With high-performance formulas housed in 100% plastic-free, recycle-ready packaging, Aora is proving that the future of beauty doesn't need plastic.  ➡️ hubs.li/Q04BjLzQ0 #AoraMexico #plasticfree #beautypackaging #TIMEbestinventions
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Coty champions sustainability in its 2026 Sustainability Report as part of its Beauty That Lasts strategy.  ➡️ hubs.li/Q04BTWgH0 #Coty #sustainability #beautyindustry
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Coty launched the Coty Fragrance Club, a global community that brings together fragrance experts, educators, creators, and community leaders with Coty's fragrance teams.  ➡️ hubs.li/Q04BgftV0 #Coty #fragrance #beautyindustry
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The Ulta Beauty Charitable Foundation (UBCF) is celebrating 10 years of community impact as it advances its mission to empower women and teens to be themselves.  ➡️ hubs.li/Q04B8rfG0 #UltaBeauty #UBCF #beautyindustry
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Bluemercury introduced a refreshed visual identity and enhanced assortment for its proprietary makeup brand, Lune+Aster. The new “Beauty, Uncomplicated” idea and new products are designed to make prestige beauty intuitive, approachable, and adaptable for all. ➡️ hubs.li/Q04B86Vq0 #LuneAster #Bluemercury #beautysticks
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L'Oréal Paris announced the 2026 class of Women of Worth honorees, recognizing 10 extraordinary female nonprofit leaders whose courage and vision are transforming communities nationwide.  ➡️ hubs.li/Q04B881X0 #Loreal #beautyindustry #WomenofWorth
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ICYMI: ELC appointed Gaétane Baudry as the new Senior Vice President/Global General Manager of Bobbi Brown. Baudry will build on Bobby Brown’s strengths by sharpening the brand’s expression while preserving the effortless authenticity at its heart. ➡️ hubs.li/Q04zB4R60 #ELC #personnel #BobbiBrown #beautyindustry #ICYMI
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Irina Mazur, Chief Commercial and Marketing Officer at Revieve, tells us how AI-powered consumer interactions could give beauty brands a new window into what consumers want — and help inform what they build next. ➡️ hubs.li/Q04yXvkN0 #exclusive #beautyAI #beautyindustry
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A recent class action lawsuit against men’s personal care brand Dr. Squatch claims the brand has been falsely advertising products as natural. Although Dr. Squatch has not admitted any wrongdoing, it has agreed to resolve the allegations with a $9 million class action settlement.  ➡️ hubs.li/Q04B84wp0 #DrSquatch #beautyindustry #lawsuit
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ICYMI: With growing interest in AI, Amorepacific presented its latest skin science and consumer research powered by AI and digital technologies at the International Federation of Societies of Cosmetic Chemists (IFSCC) Congress 2026. ➡️ hubs.li/Q04zrTyF0 #Amorepacific #BeautyAI #IFSCC #skincare #ICYMI
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Beiersdorf announced that the Nivea Creme tin is now produced with 95% recycled aluminum. This was made possible in partnership with Novelis. ➡️ hubs.li/Q04z-_Xq0 #aluminum #NiveaCream #Beiersdorf #Novelis #beautypackaging
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In celebration of its 10th anniversary, Chinese beauty brand Flower Knows launched in stores at Ulta Beauty. The launch includes the new holiday collection that comes in luxe silver-accented packaging. ➡️ hubs.ly/Q04zVgSH0 #FlowerKnows #ultabeauty #Cbeauty
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Danessa Myricks Beauty introduced the Lightwork VIII Freedom Palette, the eighth annual limited-edition Lightwork drop. This year’s palette is an 18-shade magnetic, stackable, and customizable eye and face palette inspired by the places Danessa has encountered while traveling the world. ➡️ hubs.li/Q04zPvs30 #DanessaMyricksBeauty #beautypackaging #customizable
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ICYMI: Maesa announced the three winners of the 2027 Maesa Magic Incubator class. Beame, founded by Eniye Okah; gemi, founded by Hau Yeung and Erin Choi; and Sugar Standard, founded by Monique Claiborne Cardwell.  ➡️ hubs.li/Q04zrVcW0 #Maesa #MMI #beautyindustry #ICYMI
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Aora Mexico launched a trio of limited-edition solid lip serums. The solid lip serums come in a metallic-looking bullet, and each one comes in a limited-edition tin, with zero plastic. ➡️ hubs.li/Q04zKD0Y0 #AoraMexico #plasticfree #beautypackaging #lipcare
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ICYMI: Maesa announced the three winners of the 2027 Maesa Magic Incubator class. Beame, founded by Eniye Okah; gemi, founded by Hau Yeung and Erin Choi; and Sugar Standard, founded by Monique Claiborne Cardwell.  ➡️ hubs.li/Q04zgch_0 #Maesa #MMI #beautyindustry #ICYMI
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ICYMI: Gillian Garside-Wight, Director of Consulting at Aura Global, talks to us about EPR laws and what brands and suppliers need to know. ➡️ hubs.li/Q04y7FKY0 #exclusive #EPR #sustainability #ICYMI
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