
Representing the @CraftBrew_SA, @Heineken_SA and @SABreweries to grow our local beer industry, beer agriculture & tourism in SA.
South Africa
Joined July 2019
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Above-inflation excise hikes hurt local brewers and put jobs at risk. Even worse? They make regulated beer unaffordable, fuelling dangerous illicit alcohol trade. We advocate for fair, balanced tax policy 🧾 #ExciseThursday #FairTaxation #ProtectLocalJobs
Varsity brewing bragging rights are on the line 🏆 On 23 & 24 October, top student brewers battle it out at #IntervarsityBrew. #BASA is proud to sponsor the low & non-alcohol categories - championing flavour and mindful balance.
#IntervarsityBrew #LowAndNoAlcohol #BeerInnovation
Behind every glass of beer is an entire ecosystem 🌾 From hop growers to logistics operators and tavern owners, the beer value chain sustains over 210 000 South African livelihoods #EconomicTuesday #BeerEconomy #JobCreation
“A competitive legal beer market is not the problem to be solved. It is part of the solution” - Nirishi Trikamjee, Interim CEO. Read more: beersa.org. #SouthAfricaRising #FormalEconomy #BASA
An accessible legal beer market is the #1 defence against illicit alcohol. Balanced excise protects consumer safety and government revenue. #StopIllicitTrade #SafeConsumption #RegulatoryCertainty
📊 R96.5B contributed to GDP. R67B generated in taxes. The legal beer market is a critical pillar of South Africa’s fiscus. #SAEconomy #GDPGrowth #BeerSA
Behind every beer is a much bigger South African story. 🍺🇿🇦 Our September newsletter looks at the people and businesses behind the industry, Heritage Month and the policy conversations shaping what comes next. Read the latest edition: beersa.org/BASA%20Newsletter…
#HeritageMonth
The legal beer value chain sustains 210,000 direct & indirect jobs across SA. Protecting formal brewing means protecting local livelihoods.
#JobCreation #SMMEGrowth #TownshipEconomy
Steep excise hikes don't just affect brewers - they threaten hospitality jobs and consumer pockets. BASA is engaging Treasury for sustainable policy. #ExcisePolicy #HospitalityIndustry #SustainableBrewing
Happy #HeritageDay! 🇿🇦 Celebrating beer’s role as a cultural connector and its positive economic impact on taverns and hospitality venues.
#BASA #BeerCulture #CommunityGrowth
Behind every beer is a much bigger South African story. Our member @Heineken_SA shares how local people, suppliers and communities form part of that story. Heritage isn’t only what we inherit. It’s what we continue to build.
bizcommunity.com/article/her… @Biz_Marketing @Biz_Retail
From barley fields to township taverns, the legal beer market supports an entire economic ecosystem 🌾 Learn how we fuel SA’s economy at beersa.org 🚚 #BeerEconomy #LocalValueChain #BASA
Beer Association of South Africa retweeted
Julia Leferman of @brewersofeurope shares why beer is more than a drink. 🍻
Beer Association of South Africa retweeted
“Beer has become one of the strongest categories within the growing no- and low-alcohol movement, driven largely by advances in brewing expertise and a stronger understanding of how to preserve flavour and quality without relying on alcohol,” according to @WSETglobal.

ALT Over a blurred close-up of two hands clinking beer glasses, text says: "People are no longer looking simply for an acceptable substitute. They want an IPA that drinks like an IPA. A stout that still delivers roasted depth. A lager with genuine crispness and refreshment. The growing success of alcohol-free beer suggests the category is increasingly delivering exactly that."
Women have always been part of beer’s story and today, they’re shaping its future. 🍺 This #WomensMonth, BASA Interim CEO Nirishi Trikamjee spoke to Bizcommunity about women’s growing influence across the beer industry. bizcommunity.com/article/bee… @Biz_Retail
Beer Association of South Africa retweeted
Beer can deliver on moderation, and it’s time policy reflects that, says WBA President and CEO Kissinger.
Read more in Justin’s World Finance op-ed: buff.ly/Eykkq8u
Beer Association of South Africa retweeted
Bars play a central role in connecting people & supporting social connection, says new research from @ABInBev & @OxfordEconomics.
Learn why more than 70% of respondents say bars help people connect and make a positive local economic contribution.
buff.ly/8KY83oy
Behind every beer is a South African job 🇿🇦🌾 From farming to hospitality, the beer value chain supports more than 210 000 livelihoods. Protecting the industry means protecting local opportunity. #Jobs #EconomicGrowth #BeerIndustry #BASA
The beer value chain contributes R96.5B to SA’s GDP & supports 210 000 jobs 📊 With 88% of our economic footprint flowing upstream to local farms, packaging & logistics, stable policy is key. #BeerIndustry #Jobs #EconomicGrowth #BASA #SouthAfrica
Beer Association of South Africa retweeted
Research indicates that nudging consumers to lower- & no-alcohol options can support positive public health outcomes. Beer & cider make up ~75% of the lower- & no- category globally, leading the expansion of consumer choice. When cheersing your way, there's #NothingLikeABeer.














