Representing the @CraftBrew_SA, @Heineken_SA and @SABreweries to grow our local beer industry, beer agriculture & tourism in SA.

South Africa
Joined July 2019
Above-inflation excise hikes hurt local brewers and put jobs at risk. Even worse? They make regulated beer unaffordable, fuelling dangerous illicit alcohol trade. We advocate for fair, balanced tax policy 🧾 #ExciseThursday #FairTaxation #ProtectLocalJobs
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Varsity brewing bragging rights are on the line 🏆 On 23 & 24 October, top student brewers battle it out at #IntervarsityBrew. #BASA is proud to sponsor the low & non-alcohol categories - championing flavour and mindful balance. #IntervarsityBrew #LowAndNoAlcohol #BeerInnovation
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Behind every glass of beer is an entire ecosystem 🌾 From hop growers to logistics operators and tavern owners, the beer value chain sustains over 210 000 South African livelihoods #EconomicTuesday #BeerEconomy #JobCreation
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“A competitive legal beer market is not the problem to be solved. It is part of the solution” - Nirishi Trikamjee, Interim CEO. Read more: beersa.org. #SouthAfricaRising #FormalEconomy #BASA
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An accessible legal beer market is the #1 defence against illicit alcohol. Balanced excise protects consumer safety and government revenue. #StopIllicitTrade #SafeConsumption #RegulatoryCertainty
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📊 R96.5B contributed to GDP. R67B generated in taxes. The legal beer market is a critical pillar of South Africa’s fiscus. #SAEconomy #GDPGrowth #BeerSA
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Behind every beer is a much bigger South African story. 🍺🇿🇦 Our September newsletter looks at the people and businesses behind the industry, Heritage Month and the policy conversations shaping what comes next. Read the latest edition: beersa.org/BASA%20Newsletter… #HeritageMonth
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The legal beer value chain sustains 210,000 direct & indirect jobs across SA. Protecting formal brewing means protecting local livelihoods. #JobCreation #SMMEGrowth #TownshipEconomy
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Steep excise hikes don't just affect brewers - they threaten hospitality jobs and consumer pockets. BASA is engaging Treasury for sustainable policy. #ExcisePolicy #HospitalityIndustry #SustainableBrewing
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Happy #HeritageDay! 🇿🇦 Celebrating beer’s role as a cultural connector and its positive economic impact on taverns and hospitality venues. #BASA #BeerCulture #CommunityGrowth
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Behind every beer is a much bigger South African story. Our member @Heineken_SA shares how local people, suppliers and communities form part of that story. Heritage isn’t only what we inherit. It’s what we continue to build. bizcommunity.com/article/her… @Biz_Marketing @Biz_Retail
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From barley fields to township taverns, the legal beer market supports an entire economic ecosystem 🌾 Learn how we fuel SA’s economy at beersa.org 🚚 #BeerEconomy #LocalValueChain #BASA
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Beer Association of South Africa retweeted
Julia Leferman of @brewersofeurope shares why beer is more than a drink. 🍻
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Beer Association of South Africa retweeted
“Beer has become one of the strongest categories within the growing no- and low-alcohol movement, driven largely by advances in brewing expertise and a stronger understanding of how to preserve flavour and quality without relying on alcohol,” according to @WSETglobal.
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Beer Association of South Africa retweeted
Beer can deliver on moderation, and it’s time policy reflects that, says WBA President and CEO Kissinger. Read more in Justin’s World Finance op-ed: buff.ly/Eykkq8u
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Beer Association of South Africa retweeted
Bars play a central role in connecting people & supporting social connection, says new research from @ABInBev & @OxfordEconomics. Learn why more than 70% of respondents say bars help people connect and make a positive local economic contribution. buff.ly/8KY83oy
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Behind every beer is a South African job 🇿🇦🌾 From farming to hospitality, the beer value chain supports more than 210 000 livelihoods. Protecting the industry means protecting local opportunity. #Jobs #EconomicGrowth #BeerIndustry #BASA
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The beer value chain contributes R96.5B to SA’s GDP & supports 210 000 jobs 📊 With 88% of our economic footprint flowing upstream to local farms, packaging & logistics, stable policy is key. #BeerIndustry #Jobs #EconomicGrowth #BASA #SouthAfrica
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Beer Association of South Africa retweeted
Research indicates that nudging consumers to lower- & no-alcohol options can support positive public health outcomes. Beer & cider make up ~75% of the lower- & no- category globally, leading the expansion of consumer choice. When cheersing your way, there's #NothingLikeABeer.
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