Benjamin Lickfett (@Bennimoto) header
Benjamin Lickfett (@Bennimoto) profile picture

Innovation @diageo . Like to tweet about brand + tech + purpose + co-creation.

London
Joined November 2011
Photo by Benjamin Lickfett (@Bennimoto)Photo by Benjamin Lickfett (@Bennimoto)Photo by Benjamin Lickfett (@Bennimoto)
Corporate experience offers limited value to founders. It definitely helps to understand which processes are broken but the disruptive creativity needed to fix them is absent in most corporates
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Innovation in companies is insanely hard because it clashes with the established belief system that you can: * execute on plan * control outcomes * avoid failure * predict based on the past
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Benjamin Lickfett retweeted
You could get a free Gin and Tonic if your train is delayed thanks to @GordonsGinUK #YayDelay
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"The simpler design puts more focus on your pics & videos",nice try #instagram it's just that users really reject it
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The hungry caterpillar now teaches pre-schoolers how to code #digitaltoddlers @FisherPrice gizmodo.com/fisher-price-now…
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China is using social media to publicly shame polluting companies mashable.com/2015/12/11/beij… #airpollution #socialmedia
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.@IEbusiness is an incredible MBA for those who truly want to challenge themselves to make a difference #WhyMBA
A man who crawled for 7 years & never lost his smile deserves your support #smilewithalem @alemfoundation @KriticalM
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Love the book vending machine idea...somethimes you just want selection and a paperback: brandchannel.com/home/post/2…
Benjamin Lickfett retweeted
The 10 Biggest Brands on Youtube on.mash.to/1dqO3cA
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You can always trust @Virgin to inject a bit of brand personality where others fail: wired.com/autopia/2013/10/vi…
Google Android KitKat...seems like the whole candy software plot got a bit out of controll: bbc.co.uk/news/technology-23…
Benjamin Lickfett retweeted
In an apology battle between @jcpenney and Johnson&Johnson (@JNJCares), it's about words vs actions: ow.ly/kEVkx
Something very satisfying about public CEO bashing... businessweek.com/articles/20…