@BetterRetail

If you like this ad馃憜馃徏you'll like my Twitter content.

 A copywriter in Michigan
frictionless-commerce.com
Joined September 2007
  • Tweets5.8K
  • Following2.1K
  • Followers2.8K
1.6KMedia
Oh boy.
Jesse Pujji
@jspujji10 Jan 2023
I know a marketer who kills it with conversion by ignoring 83% of traffic. His focus is on a group he calls Healthy Skeptics. I know how the strategy works because he applied it to my site. Reply 'yes' if you鈥檙e curious and I鈥檒l share the link.
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Interesting data tag in Google Search results. I assume it's been added by Google and not the business.
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In our quest for fancy typeface, we forget how readable typewriter font style is:
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I think our/my approach to conversion optimization is all wrong. A chef will tweak a recipe a 100 times to discover the perfect balance. We/I will try an idea five times and give it a final verdict.
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Insurance is boring and deadly serious. I have so much respect for the designer who walked into the meeting with these fun graphical elements for the homepage. Serious respect.
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The web used to be so simple. John Cusack's website in 1996.
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If your product has a dramatic benefit showcase it dramatically.
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I like this progress bar design. (See my green arrows) "You鈥檝e come this far; you have this much more to do. You can do it."
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I like this placement of the chat CTA near the add-to-cart button.
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Brilliant headline + I love the background multi-generational photo.
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First, I love this CTA (Our Cause). Image 1. Second, I like the content that appears when that CTA is clicked. Image 2.
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This is a clever video thumbnail. The keyword secret formula increases curiosity.
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Camel cigarettes once ran a contest offering $50,000 to the customer who could identify what changes they had made to their packaging. Can you imagine how much brand recall is created when millions of customers spend dozens of minutes closely inspecting your product packaging?
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Question for my copywriting friends. When writing, we are taught to highlight/underline important sections. I'm in two minds about this. At one level, I can see how this helps skimmers. But ...
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... I also think it can hurt. When readers notice certain highlighted parts, their eyes naturally jump forward to them, breaking the reading flow. How do you deal with this?
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When your prospect thinks about you, they are thinking about 5 questions: 1) Will this person actually be able to do this? 2) Could I do this better* in-house? (* better = combination of cost and value) 3) Could another consultant do this better? Last 2...
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4) Does this need to be done at all? 5) Does it need to be done right now?
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If you are an eCom operator and don't visit your mobile site as often as you see your desktop site, you may not be having the same shopping experience as your site visitors. Most new visitors only know you by your mobile site.
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When visitors have doubts, their brains hit pause on the buying process until those doubts are resolved. I like this CTA, its placement, and what happens when you click it.
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Sometimes, when I tell people we need to figure out a way to get site visitors to linger longer, they respond with, "I'm an ecommerce site, not Facebook." I'm well aware of that. I'm not saying we need to figure out a way to get visitors to stay 45 minutes. I'm saying we...
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... need to figure out a way to prevent them from leaving in 45 seconds.
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