BirnbachComm

New blog: Martin Sorrell Validates Our Prediction about AI’s Impact on the Billable Hour birnbachcom.com/what-we-thin…

Gartner’s Top Predictions to Inform 2026 Comms Strategies are worth reading; it validates our prediction that chatbots will become increasingly important birnbachcom.com/what-we-thin…

New blog post: Will PR survive the rise of AI? AI is a powerful tool that can’t replace the human touch needed for crafting personalized, compelling pitches. The real challenge? The survival of the media landscape itself. bit.ly/4aBdknT #PR #PublicRelations

9 Perspectives on the Washington Post's Layoffs & The Future of Journalism bit.ly/3OA4n6I. Takeaways: 1 Dangerous for accountability, both government & biz 2 Is the 4th-wealthiest person destroying WaPo and why? 3 Should news be driven by clicks instead of mission?

New blog post: The Death of the Newspaper Book Review Section and the importance to authors and readers alike bit.ly/4qq2MxC

New brain research according to the Boston Globe includes an app that has been shown to help with cognition bit.ly/4anOI1N

New blog post: Business Insider Validates Our Prediction about AI Slop. BI reports that more companies are looking for writers in recognition that AI isn't producing content that resonates with the public. bit.ly/4km9u6l

Reuters and the Nieman Lab have both issued predictions and insight about the impact of AI on journalism this year. We blogged about it: bit.ly/46cs3nJ

CommPro.Biz published our look ahead: "In 2026, AI Forces Marketing and Media to Grow Up" bit.ly/45QidaS. This is our 25th annual set of predictions. It focuses on AI, but we did not use AI to write it. Thanks @commPRObiz

We issued our 25th annual trends. Not surprisingly, AI will still dominate 2026. Marketing is shifting to AI-driven discovery. Audiences want authenticity, not “AI slop.” For media, trust, ad dollars, newsletter saturation & business models collide. bit.ly/3L3izEg

Nursing dean warns new federal loan cap threatens nurse practitioner workforce: bit.ly/3YyD8v2 The new ruling will shrink the nurse practitioner workforce when we need more of them.

Looking Back at Our 2025 Predictions: Wins, Misses, and Lessons Learned about AI, B2B and influencers, why the quality of information is degrading, social media fragmentation, and a bumpy ride for the life science sector bit.ly/44LC8aA We'll publish a follow-up shortly

The Editor Got a Letter From ‘Dr. B.S.’ So Did a Lot of Other Editors. The rise of AI has produced serial writers to science and medical journals, most likely using chatbots to boost the number of citations they’ve published nyti.ms/3JneSIJ

In the age of AI, you need A Simple Process for Clarifying Your. Key takeaways: identify your target audience. Describe your "what" and define your "how" and "why." And revisit often. Check out the article Value bit.ly/4noaZAQ

Study finds majority of mobile users avoid news alerts due to overload bit.ly/3WKDFJP This is a real issue that's hurting news outlets. People want info but we're getting overwhelmed

What if your content could be fast and full of feeling? That’s the idea behind "vibe communications"—a new mix of AI and human storytelling reshaping how brands connect. Read about The Rise of Vibe Communications bit.ly/4oKhtvf

Here are takeaways from "What the Media Says PR Pros Get Wrong": bit.ly/47FgczL Reporters are juggling lots of things so last-minute pitching rarely lands coverage. Changing facts late in the game, even if it's before publication is problematic

Observations on the Continued Decline of Print Newspapers bit.ly/47t2Wx2 Some of the decline may be the changing nature of commuting and that people will consume all kinds of other apps. Worth reading

The Complexities of Accurately Communicating Science bit.ly/4qdHJiS Key takeaways: Connect the human impact. Always follow regulatory rules and approved claims supported by data. Know your audiences and what matters to them