Last week I announced that after 6 years at Databox, I’m leaving to go full-time on consulting and creating under the Good Content brand. Helping build brands, audiences, and businesses through content marketing has been the thing I’ve enjoyed most over the 12+ years I’ve been in this industry. Going FT on this will allow me to spend more time on the things I’m best at and enjoy working on the most. At Databox, I was able to work with Peter Caputa to build out the marketing function from scratch. They were just 300k ARR when I joined and focused on getting to profitability and growing profitably. We couldn’t rely on big spending to grow. Content *had* to work. For someone like me, it was a dream scenario. I’m grateful for that experience, opportunity, and ultimately what we were able to accomplish over that time. Now, I’m helping other companies do the same. I've had a lot of great conversations with brands over the last week that have me excited. Content is even more splintered and siloed right now. Brands are investing in different mediums and have separate editorials for their blog, podcast, video, social, etc., and very little connective tissue between them to help communicate their message and build an audience. They know that. In some of my early conversations, I’m hearing similar concerns––companies are seeing diminished returns from SEO, have concerns about the impact of AI, are over-reliant on one channel, and feel they lack a strong POV and brand in the market. This is my wheelhouse and where I’m best positioned to help. I’ve built out a framework to help other companies build Content Brands. Content Brands are brands that create content so good that they inspire brand loyalty from those ready to buy now as well as those who may never buy from them. In a world of transactional content (click this link, visit this page, download this ebook), Content Brands are the ones that get ahead. I’ll be sharing plenty more on this in the days and weeks to come.

So, who else is back to hanging out more on here?

Honestly the most obvious yet still overlooked play is turning your internal subject matter expertise into content.  I wish it were sexier than that. It's not.

Open (and genuine) question for marketing leaders: what do you actually want your content to do for you? Like, obviously beyond customers, we all want that. There are many ways to do that. Why is content important? What are hoping changes as a result from your team's efforts?

Still "just the Mets." Go Yankees.

Everyone will rightfully focus on his work with Vader, but man, as a kid growing up in the 90s, we all wished we had a Mr. Mertle next door to go and talk baseball with.

Listen to Louder Than Words and smile 🙂

My favorite story told on Louder Than Words since the reboot 👇🏻 LTW #45 w/ @csavage it out today wherever you get your pods 🎉

.@randfish does not care that he can’t measure the ROI of appearing on my podcast. Those same ethos––that traditional marketing attribution is “a boondoggle”––applies to so much of what makes @sparktoro's content great. The latest EP of Louder Than Words is out now.

That feeling when everything is clicking with a client––the strategy, the roadmap, the next steps... Everyone is excited. Everyone is bought in. Everyone is making progress in their area. It usually takes a few sessions to get there. But when it happens, man...

If you like being right, listen to Amanda. 😄