Columbia Business School's Center on Global Brand Leadership; producer of #BRITEconf on brands; marketing; innovation. March 27, 2020!
NYC
Joined February 2009
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Great discussion at #BRITEconf on the balance necessary for the #AI genie now out of the bottle to create more magic than mischief
There is a need for regulations on whether algorithms are tested before being rolled out - @TechWithX #BRITEconf #AIpanel
Brand Center | BRITE retweeted
Retail industry still operates old ways e.g., with real estate and talent issues. It needs to be closer to the consumer unrelatedly to the firm’s structure. Creating a seamless experience it key ⁃ Emily Essner (Saks), Emilie Arel (Casper) #BRITEconf
It was delightful to watch @briancollins1 engage our #BRITEconf audience with drawing to show the power that mistakes can provide in coming up with new ideas
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.@russelldubner shares the clear connection between the trust in a corporation and its financial success.
#Future #Marketing #Leadership #trust #brand #success
Carloa Zepeda of @MoetHennessy reminding brands that sometimes people don't want to hear your story, they just want a simple purchase experience. #future #marketing #leadership #brand
Vita Harris of @FCBglobal sharing the merger of #ad #tech #data and #experience in efforts like Whopper Detour and Michelob Ultra's Courtside virtual NBA campaigns. #futuremarketingleadership
Delighted to be hosting our Future of Marketing Leadership conf with @AEFNYC! @rsinct and @scottfrog are share insights on #purpose and the @NorthwellHealth #RaiseHealth movement
Episode 10 of #BRITEideas (bit.ly/BRITEideasEp10) features @drubs (CMCO, The New York Times) talking about the changing world of #news media, how uncertainty has ignited the #subscription model for news, and the deep importance of an independent #freepress. Enjoy!
It's great to imitate the 'chatting in the lobby' experience at our virtual #BRITEconf. Thanks to @Kumospace_ for creating such a cool platform for us to do it!
h/t @brett1211 & @maxwellscomment!
Virtual networking can be just as fun, meaningful , and valuable as in person. Thanks to @Kumospace_ @mattquint for hosting a wonderful networking break today at #BRITEconf
Thanks, @DebraGill! We love the engagement between our audience and speakers at #BRITEconf
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.@Mkessome at #BRITEconf: I felt it was important for African entrepreneurs to develop a governance model on par with established companies in the West as it proved their seriousness | #Entrepreneurship #Africa
.@aliciatillman at #BRITEconf: People are running fast towards blockchain/crypto, but they don't always understand what they are running to, how it works and whether it solves a problem for your company | #blockchain #education
.@aliciatillman at #BRITEconf: You don't large $s to build a brand, you need to understand: 1) your market, 2) your offering within it, and 3) how to develop an authentic/accessible story that shares this | #branding #storytelling #purpose
.@ajlucio5 at #BRITEconf: We will need talent that thinks about fundamental human questions for companies to serve society and connect with consumers | #marketing #brandstrategy #purpose
Tomorrow (4/20) is our 14th #BRITEconf (bit.ly/BRITE22social) featuring a great line-up of speakers incl. @ajlucio5, @aliciatillman. @reneegosline, @radhatwin, & more... Join us for a day on #brand #innovation & #tech.
@Columbia_Biz
Our 2022 #BRITEconf (virtual again) is April 20! Register and join us for talks from @ajlucio5, @aliciatillman, @KeithGrossman, @radhatwin, & more... j.mp/BRITEconf
#brand #innovation #technology @columbia_biz
Great shot from our new #Manhattanville buildings of
@meetschmitt hosting @miguelquiroga '10 for his EMBA Managing Brands course!
@Columbia_Biz
Thanks, @ChrisArmond_! We were so glad to be able to effectively bring a #BRITEconf experience in our current virtual event world.
Today was confirmation that the past year was a test of my purpose and mastery. It’s manifestation time. Thank you @BrandCenter_CBS #BRITEconf - today was amazing!
Indeed, @kenpolotan! We look forward to posting @DrALauterbach's #BRITEconf talk on the @Columbia_Biz YouTube channel in the next week or so
Congrats, Anastassia! BTW, great presentation on #briteconf this morning. Highly informative re the #decentralization of data enabled by #AI, founded on #blockchain. #leadership #disruption
Indeed, @HOPEfreedman. So glad to host you at #BRITEconf, even if we cant be in person
Encouraging to hear @UltraRajesh talk about his @UltranautsInc team's initiatives to foster cognitively diverse workforce in different industries! Bravo!#autismspectrum #neurodiversity #allyship @BrandCenter_CBS #BRITEconf
