The first ad tech platform for unlimited brand lift measurements.
Stockholm, London, New York
Joined November 2019
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On the heels of a remarkable 177% uptick in US revenue, Kristen Friesen has been promoted to VP of Revenue for North America to continue to drive our rapid US expansion.
We can't wait to see where her new role will take our US offerings.
marcommnews.com/kristen-frie…
Next Metrics Mind of the week is up and this week it's none other than Johan Petersson, Technical Account Manager.
Johan is the master of supported integrations, ensuring a smooth technical journey for our clients all the way from the setup to updates on new product features.
Navigator NYC promises to be a game-changer! Kristen Friesen will be taking to the Big Apple for Beelertech's Navigator event on May 1st. Who will she be seeing there?
Dive deeper into publisher revenue strategy and operations and join Kristen there!
events.beeler.tech/navigator…
In an exclusive comment for AiThority, Anders Lithner, CEO at Brand Metrics, sheds light on the evolution of AI in marketing and advertising and new AI trends in the market.
Head on to AiThority to read Ander's full comment:
aithority.com/technology/nat…
Meet Viktoria Österby!
Not only is Viktoria next in line for our series metrics mind, she's also back from her parental leave. AND not just back, but back in a new role as Product Manager!
Read more about Viktoria and her role below 🤗
In response to the latest IPA Bellwether report for Q1, Sean Adams shares his thoughts on what the report means for this next quarter.
For Sean's full insights, read his exclusive comment in ExchangeWire:
exchangewire.com/blog/2024/0…
Our CEO, Anders Lithner, delves into this intriguing connection and its transformative potential for the industry in his latest commentary for AiThority.
For Anders full insights, click the link below: 👇
aithority.com/technology/nat…
In an exclusive comment for AOP, Sean Adams, CMO, shares his thoughts on how a holistic approach to inclusivity should be taken in the recruitment process to ensure wider inclusivity across organisations.
ukaop.org/hub/breaking-down-…
It's time to meet the mind behind the marketing magic: Sean Adams, Chief Marketing Officer at Brand Metrics!
Boosting Brand Metrics' profile and relevance across the industry, Sean does it all from championing the Brand Metrics product to highlighting customer successes.
Introducing...Robbie Kraai!
In our 'Introducing...' series, we'll be exclusively interviewing the talented experts that make up the brilliant Brand Metrics team to explore what goes on behind the scenes.
Meet Robby Kraai!
brandmetrics.com/resources/p…
Head of CTV, Robby Kraai, is heading to London in two weeks for an exhilarating opportunity to connect with industry peers and explore new avenues for collaboration!
22nd to 24th of April, London, UK
Contact us or Robby directly here on LinkedIn to schedule a meeting.
As part of The Digital Voice's Mic Drop series with New Digital Age, Robby Kraai delves into what went on at CTV Connect 2024 in New York, and the priorities he sees for CTV this year.
Head on to NDA for the full behind the scenes from Robby:
newdigitalage.co/ctv/the-dig…
Measurement takes to the slopes!
Elwin Gastelaars and Kristen Friesen had an amazing few days last week at the Digiday Publishing Summit in Vail. Joining some of the leaders of the industry, they had a brilliant time representing the Brand Metrics team
Missed us at CTV Connect 2024? Robby Kraai has you covered.
As part of The Digital Voice's Mic Drop series with NDA, Robby Kraai delves into what went on at #CTV Connect 2024 in New York, and the priorities he sees for CTV this year. 🤔
newdigitalage.co/ctv/the-dig…
In Kristen's journey, gender-based treatment differences weren't a major issue when she started her career. However, as she progressed in the industry, the challenges regarding equal compensation became evident.
#IWD2024
In our latest blog from Head of CTV, Robby Kraai, he uncovers the sheer potential behind CTV in the #advertising space and debunks some of the challenges that may come with it. 🙌
Have we got your attention? Check it out now: 👀
brandmetrics.com/resources/p…
In a recent article on #audioads and their rapidly growing future in the industry, Sean Adams, CMO, gives his prediction on what audio advertising will mean for the #programmatic space.
Head on to ExchangeWire to read Sean's full comment below:
exchangewire.com/blog/2024/0…
It's a new week, and let's kickstart it in the best way possible by delving into Anette's experiences and thoughts on what it's like to be a woman in the tech industry.
Stay with us to learn more from our wonderful women in tech at Brand Metrics!
The countdown is on!
Elwin and Kristen are gearing up for Digiday in Vail, preparing for an unforgettable experience filled with insights, innovation, and connections that matter. Will they see you there?
digiday.com/events/digiday-p…
