Professor for @UW_LSC and Communication Specialist for @UWMadisonExt & @UWMadisonExtNRI focused on strategic communication and behavior change campaigns

Madison WI
Joined October 2011
THIS WEEK, Dr. Laura Witzling (@laura_witz ), Program and Policy Analyst at the Public Service Commission of Wisconsin, will be presenting on "Making Connections: SciComm and the Electrical Grid" at LSC's #Scicomm Colloquium. Learn more at: lsc.wisc.edu/2025/01/17/lscs…
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Soliciting feedback at InTents Conference in San Diego from farmers market managers about a communications toolkit being developed in partnership with the Farmers Market Coalition. Thank you @cherylsheassy for being a great graduate assistant!
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New story about our national survey characterizing farmers market attendance in the U.S. - published in @JAFSCD with co-authors @laura_witz and Darlene Wolnik from the Farmers Market Coalition.
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Great episode… it was a pleasure to be interviewed about some of the unintended consequences of fear-based #AIS prevention messaging on decision-making about approaches to aquatic plant management.
When starry stonewort was first discovered in a WI lake, alarm set in—officials scrambled, residents feared the worst, and drastic measures were taken. But 10 years later, an unexpected truth has emerged: sometimes, doing less is more. Listen to the story on Introduced 🎧
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Great opportunity for grad students interested in science communication and agriculture….
The Hub is #hiring a Communications/Marketing Project Assistant! Apply by April 1st to be considered. Learn more about the position at ow.ly/BS2h50UWg6c
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Co-presenting with @UWMadisonExt colleagues at Extension All Colleague Conference about how to use geo-targeting strategies with Facebook ads to grow audience of Hmong farmers to provide educational resources from Extension, @UWMadisonCALS and partners.
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Representing @UWMadisonCALS and @UW_LSC with fellow @UWMadisonExt Specialist Mark Renz from @UWMadisonPAS at @UMISC2024, bringing multidisciplinary perspectives to the management of aquatic and terrestrial invasive species.
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Wonderful experience working with @UWMadisonCALS Honors Student, Mia Homan, presenting her results at the @SustainUW Sustainability Symposium. Her research focused on interviewing experts at UW-Madison re: sources of #PFAS in WI rural drinking water to improve outreach.
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Participating in training led by tribal partners about honoring data sovereignty and requirements for conducting research for @UWMadisonCALS and @UWMadisonExt team members contributing to USDA-funded efforts to support food sovereignty in Wisconsin and Great Lakes region.
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Want to learn more about LSC and network with your fellow badgers? Join us Wed, October 23rd from 12-1pm in 135 Hiram Smith Hall for free pizza and an opportunity to talk with faculty and current students about the LSC major. No registration required, we hope to see you there!
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Great #NAISMA2024 conference sharing research about outreach to optimise prevention and management of #AIS with @t_campy from @UWiscSeaGrant and @lc_huffman from @NelsonInstitute, also representing @UWMadisonExtNRI @UW_LSC @UWMadisonCALS. Coauthors = @tpn1818 and @DehnertGavin
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Presenting research at #SAF2024 conducted with @UWMadisonExtNRI colleagues @scotthersh314, @GorbyKnoot and others about a Facebook message test encouraging Wisconsinites to learn about making maple syrup. Link to recent article in @JAFSCD here: lnkd.in/gjTiJEKE
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New study funded by @USDA_AMS used Facebook to compare what ads are most effective to expand # of maple syrup producers in WI reaching over 300K people. Authors from @UWMadisonExtNRI @UWMadisonCALS @UW_LSC @UWMadisonSTATS. Access here: lnkd.in/gjTiJEKE
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Serving up Hmong Chicken soup to attendees at Hmong Garden and Culture Celebration at Olbrich Botanical Gardens with #Hmong herbs grown onsite. The soup is traditionally used medicinally for new moms for healing after giving birth.
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Bagging Winnebago seed corn to prevent cranes from eating it at @UWArboretum Indigenous Garden as part of Rural Partnership Initiative grant representing @UWMadisonCALS @UWMadisonExtNRI @UWMadisonExt
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Creating video for @UWMadisonExt & @UWMadison initiative to support #hmong farmers in Wisconsin
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June issue of @NelsonInstitute The Commons online magazine features our work to create effective outreach to protect @UWArboretum from #stormwater impacts. Great partnership including @UWMadisonCALS @UW_LSC @UWMadisonExtNRI
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Helping Hmong garden team at @OlbrichGardens to plant new plot and set up exhibit to honor the cultural, historical and spiritual significance of the ‘Plain of Jars’ UNESCO site in Laos to compliment the Hmong herb garden.
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Congratulations @scotthersh314 on graduating with M.S. from @UW_LSC. Have really enjoyed our work together with @UWMadisonExtNRI, and I look forward to watching your bright future unfold. Photo with Scott’s advisor @tpn1818. Perfect day to celebrate graduation!
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Poster sessions at Water@UW Symposium re: how people search for info online about #PFAS in drinking water and how to control #AIS once present to inform content development and outreach on these topics
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