Its 2026. We've overtalked the cost of living crisis. Rising house prices. Stagnant salaries. Bills. Bills. Bills... For those who want to quietly solve their problems, behind the scenes... My page is for those who want to make an extra £500-£2,000 monthly after their pay.

In my past life as an ad executive and media buyer, I implemented tons of go-to-market strategies and launched new products with budgets from zero-to-millions. I figured its time I started helping small businesses achieve their goals. Follow along.

pssst, did you know theres something called an 'impulse-buy threashhold'? £25/$30 is that upper limit amount that people are willing to spend on your "Don't delay, get it now" offers. Price accordingly.

If you're a small business thats thinking of your scale phase, study the 'emotional benefits' that brands like SKIMS, Gymshark, Oura Ring, Stanley, CeraVe, Poppi and Labubu used to create illogical market success. What can you borrow from their strategies?

Small business me, realising I have to post 1-10 videos a day on our brand account, cos, todays internet is a beast that constantly needs to be fed.

Heres a "micro-brand" strategy that works for products. Bypass retailers and go straight to creating your TikTok affiliate community with hundreds of micro-creators. Link directly to your page shop for sales...

"But many people are already selling that" Strange truths - its actually easier to launch a product into a saturated market than create something completely innovative. At least you know the market is there, and what price point people are willing to pay.

I've finished my spring cleaning. Internet please be jealous.

Overheard in a cafe "I've pitched to 9 Clients so far, and still got no deals... Its so hard...". Oh dear, should we tell him?

You don’t need a 40-page strategy deck. You need one brave Sunday afternoon. To start a small business that could eventually bring you an easy £1k extra monthly…

Dear @gtbank_help @gtbank please find a way to distingush between GTCO Plc mail and gens@gtbank mail. For those of us not interested in the fashion & food events, you are breaching NDPA and GDPR laws by repeatedly spamming us with the event notifications.

Tomorrow (27th of Feb) is my parents 60th wedding anniversary. If anyone sees them, please say congrats and say you read about it on Twitter 🤣

January 19: A US ban on all ByteDance owned apps. I sympathise with my American content creators 😢 on the loss of business from: TikTok CapCut Hypic Lemon8 Marvel Snap Lark Tokopedia

Creators waking up to the news that CapCut is also part of the ban is your gentle reminder that you don’t own any platform account and you should DIVERSIFY!

I finally changed my work studio light bulbs from ‘warm white’ to ‘cool daylight’ and I’m just… wow!

When I did my MSc in Marketing, we learnt the 4Ps & all what not. But, as of 2024 - everything a millennial does online is called digital marketing. Including selling on vinted & recording haul videos… I’m moving to Narnia guys.