Why you shouldn't use Calacus to do your PR buff.ly/3CzN89Y

170 US newspapers have closed or merged in the past year, more than three a week. News deserts are reshaping the earned media map via PRsay #MediaRelations #PR prsay.prsa.org/2026/10/16/u-…

Every corporate decision now lands in a political context. Comms leaders who understand that can do far more than react via Forbes #Comms #PR forbes.com/councils/forbesco…

Podcast listeners trust the host, not the guest, which is why most podcast pitching fails, how to actually get booked via PRNEWS #PR prnewsonline.com/podcast-gue…

Need a PR partner who gets your story in front of the people who matter, and keeps telling it until it sticks? Find out what makes Calacus different #PR #Comms calacus.com/about

Exec too busy for thought leadership? Find the right face for the brand (not always the CEO) and build on what they already do. AI can draft, but it can't add real expertise via Spin Sucks #ThoughtLeadership spinsucks.com/communication/… Photo by krakenimages on Unsplash

Your latest news may feel stale internally, but outside audiences are often still processing your last story. Reputation lags reality, so consistency beats novelty via PR Daily #PR #Comms prdaily.com/your-companys-re…

New research found women are trusted less than men for the exact same AI use at work, a bias comms teams should be aware of and push back on via Spin Sucks #PR #AI spinsucks.com/communication/…

Crisis today moves faster than ever, an AI fake spreads in seconds or a complaint goes viral overnight. Leaders share what builds trust now via PR Daily #PR #Crisis prdaily.com/the-future-of-co…

Turning a niche story into national coverage starts with the right media relationships, our guide to getting media relations right for your organisation via Calacus #PR #MediaRelations bit.ly/2WDmqhA

When AI can draft a release and social content in seconds, the skill that sets comms pros apart is sharp ethical judgment via PRsay #PR #AI prsay.prsa.org/2026/09/18/yo…

Not every stumble needs a grovelling apology tour, and Mark Ritson makes the case for retiring the performative PR mea culpa via Adweek #PR #CrisisComms adweek.com/brand-marketing/f…

Do enough of the right people know what you do and what you stand for? Standing out as an industry leader takes more than a good product, it takes deliberate positioning via Calacus #PR #ThoughtLeadership bit.ly/38zfmVQ

Most CEOs only surface when there is news. The real reputation win sits in the quieter moments, explaining how the business thinks, the way the best influencers do via Influence #PR #Leadership influenceonline.co.uk/2026/0…

AI fatigue is real and the loudest tool is rarely the smartest bet. Those who cut through stay focused on outcomes via Forbes #AI #Comms forbes.com/councils/forbesco…

A crisis plan you cannot find or have never rehearsed is worth little when it hits. Pressure test your comms before you need it via Forbes #CrisisComms #PR forbes.com/councils/forbesco…

Brands keep inviting creators into marquee moments like the US Open, but what do they really expect back? A smart guide to setting the rules of engagement with influencers via PRNEWS #PR #InfluencerMarketing prnewsonline.com/us-open-cre…

With relationships back in focus this week, worth asking: is anything ever really off the record with a journalist? Our take on protecting yourself in media conversations via Calacus #PR #MediaRelations bit.ly/3gfUjvO Photo by Sam McGhee on Unsplash

Crisis comms is not just response. Boards need to grasp the full lifecycle from prediction to recovery to safeguard governance and reputation via CIPR #CrisisComms ciprcrisiscommsnetwork.com/f…

Few of us agree on what basic PR terms even mean. The comms community shares the most mangled and misused jargon in the industry, a handy gut-check for your own language via PR Daily #PR #Comms prdaily.com/stop-misusing-th…

The more an organisation knows, the harder it finds saying it simply. The expertise trap and how communicators can break out of it via Influence #PR #Comms influenceonline.co.uk/2026/0…