Toad Venom single-handedly broke the Sherb/Gelato redundancy in the Cali market. Blue Zushi had a good run but was just another Z type in the candy pile. Now everyone has a verified Toad cut, the rest will be history. Transparency and access to the genetics create real demand that marketing can’t match. Add that to the fact that the Toad has a completely different flavor profile than what's been around the last decade and you have a recipe for success in the genetics game. Now there are dozens of cultivators running the Toad, and even more Toad hybrids dropping everyday. People know what they want to smoke.