People are using ChatGPT extensively to figure out what to buy. Now, the next step in that journey is here. People don’t just search anymore, they ask questions and do their research. There is nuance and far more depth in the LLM queries versus simple google searches. They ask follow-up questions, compare options and explain what matters to them. This makes for a great place for the right brands to show up at the proverbial right time, which is when consumers are deciding. So today, we are announcing something I'm quite excited about. @Razorpay Engage is partnering with @OpenAI to bring ChatGPT Ads to Indian businesses. We're starting with some early partners, @TanishqJewelry, @titanwatches, @ShaadiDotCom, @Palmonas, @AxisMaxLifeIns and more, who are already testing what it means to be discovered inside a conversation instead of a search result. But every new channel adds complexity for businesses that are already stretched thin. Engage will handle the hard parts. Getting catalogues ready, structuring product feeds, running campaigns, and measuring what actually works, backed by an AI agent and a real team behind it. Our job has always been to absorb that complexity so founders can try a new way to grow without having to figure it all out themselves. The work with OpenAI already helps founders add Razorpay payments to apps they build with Codex. With Engage, we’re extending that partnership to help businesses find their next customer. AI led discovery is new territory for everyone, brands and platforms included. We are shaping this frontier actively and help thousands of businsses explore this new channel for their brand. razorpay.com/engage/chatgpt-…