If your ad agency isn't answering the WIIFM question, it doesn't matter how shiny your thing is. What people want to know is, "What's in it for me?"
The 2025 Tallahassee Unsung Hero Awards to honor those who work behind the scenes wtxl.com/news/local-news/the…
NOAA/National Weather Service has selected Capstan Marketing and its Tallahassee Prepared (tallahasseeprepared.com/) public information campaign as an authorized "Weather-Ready Ambassador" for Tallahassee and Big Bend Florida region.



