
Tech CMO. Karaoke goddess. Lover of all things Digital. CRN Power 100. All tweets are my own. #womenintech
Joined February 2014
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At Appfire, we believe people do their best work when they're empowered to be their best selves. That means fostering a culture where taking time off is encouraged, boundaries are respected, and recharging is essential to long-term success.
In her latest LinkedIn article, our Chief Marketing Officer @CatSolazzo shares why her out-of-office message is about so much more than simply being away for summer vacation ☀️
Read Catherine's perspective here: bit.ly/4y5COVi
📸 Show us: How are you recharging this summer? Share a photo in the comments!
We’re proud to celebrate Chief Marketing Officer @CatSolazzo and Head of Channel GTM Strategy & Alliances Natalie Northern being named to @CRN’s Women of the Channel list. 🎉
This recognition honors leaders shaping the future of the IT channel through innovation and impact — and Catherine and Natalie exemplify exactly that.
These women are transforming how we go to market with and through partners. Their leadership elevates how we support our partners and ultimately our customers.
As the channel evolves, they’re not just keeping pace — they’re helping to define what comes next. Join us in congratulating Catherine and Natalie on this well-deserved recognition. 👏 bit.ly/4d86DuP
The role of marketing in driving growth has never been broader or more interconnected.
Today's most effective go-to-market organizations recognize that customer outcomes are shaped not only by campaigns and messaging, but also by product experiences, customer feedback loops, partner ecosystems, enablement, and cross-functional alignment.
On the Revenue Engine podcast, Appfire CMO @CatSolazzo shares her perspective on the "CMO+" mindset and why modern marketing leaders must think beyond traditional boundaries to help drive business growth.
🎧 Listen here: bit.ly/3Qbo9H6
We’re excited to share that our CMO @CatSolazzo has been selected for @ChannelInsider's Channel Marketing Leaders 100 list! 🎉
The #CML100 recognizes leaders driving measurable partner impact and advancing the global IT partner ecosystem through GTM and enablement excellence. This recognition reflects Catherine’s leadership in scaling ecosystem-led go-to-market strategies — and the impactful work of the broader team delivering value to partners and customers worldwide.
Learn more 👉 bit.ly/4qu2K84
A new chapter and exciting times ahead!
🔥 Big news! @catsolazzo has joined Appfire as our new Chief Marketing Officer. With 20+ years of global experience, she’s a proven leader in modern marketing, digital transformation, and building high-impact teams and, just as important, is unapologetically culture-first.
We’re thrilled to welcome Catherine to our executive team as we head into our next phase of growth. Learn more about her arrival 👇
appfire.com/newsroom/appfire…
Come check us out at 3ET today!
Our #DigitalEngagement Summit begins at 11AM ET! 💥 buff.ly/3Ugkx3w
It’s 100% FREE! 😀
1000% on the money! 🙌
Join #b2bmarketing fire-starter's @mbsangster @zenyinger @nowsourcing @catsolazzo @thecybermaniacs @mphnyc @chiprogers @anton_shulke & more!
See you soon!!
Catherine Solazzo retweeted
CLICK to REGISTER for the virtual #DigitalEngagement Summit on 9/22! 💥 buff.ly/3Ugkx3w It’s 100% FREE! 😀 1000% on the money! 🙌
Join #b2bmarketing fire-starter's @mbsangster @zenyinger @nowsourcing @catsolazzo @thecybermaniacs @mphnyc @chiprogers @anton_shulke & more!
Catherine Solazzo retweeted
1 WEEK left to REGISTER for the Virtual #DigitalEngagement Summit on 9/22! 💥 buff.ly/3Ugkx3w
It’s 100% FREE! 😀
1000% on the money! 🙌
Join #b2bmarketing firestarters @mbsangster @zenyinger @nowsourcing @catsolazzo @thecybermaniacs @mphnyc @chiprogers @anton_shulke ++
What an incredible day 1 for our new company @TDSYNNEX ! The future is bright. Thrilled to be on this winning leadership team! #thepowerofus
Great spending time with @RobinNYC at #TDNextTech today and all our partners! @onepeloton @Tech_Data
Thank you so much to @onepeloton Head Instructor @RobinNYC for joining our very own @CatSolazzo to help close out #TDNextTech. And thank you to all of the attendees who helped to make this event a success!
Absolute pleasure sitting down with @Craig_Galbraith and @JamesAndersonCP on #CoffeeWithCraigandJames talking about my new focus @Tech_Data ☕️ #podcast #marketing
.@CatSolazzo of @Tech_Data has her first big channel interview with #CoffeeWithCraigAndJames. Also, @davidnour with partnership advice. dlvr.it/S0Yc9P
Thank you @CRN for this recognition. Thrilled to be in the company of so many amazing women. @Tech_Data #WOTC100 #WOTC2021
2/2 | Congrats to Catherine Solazzo (@CatSolazzo) of @Tech_Data for being named to the Most Powerful Women of the Channel 2021: Power 100 list! buff.ly/3butsKd
#WOTC100 #WOTC21
It's been a great first 2 days. Looking forward to contributing to @Tech_Data as the new SVP of Marketing! #marketing #channelmarketing #digitaltransformation
We are thrilled to welcome Catherine Solazzo to the Tech Data team as our new Senior Vice President of Marketing. “This is an incredibly exciting time to be a leader in the channel and to be stepping into this role at Tech Data.” ms.spr.ly/6012V5KGa
I'm thrilled to be joining @TechData as the new SVP of Marketing. Looking forward to building a best in class marketing organization during this incredible time of transformation. businesswire.com/news/home/2…
Catherine Solazzo retweeted
Discover new heights. Create what’s next.
Take the #HybridCloud approach as part of @IBM’s #PartnerProgram. Learn more. ibm.co/2PWCTKj
Can't wait for the rally this week! I hope to see all of our #Partners there!
Press start. Push the limits.
Register today for the 𝐈𝐁𝐌 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐑𝐚𝐥𝐥𝐲 𝟐𝟎𝟐𝟏 virtual event on February 17. #IBMPartners ibm.co/3s0zIiH
My heart belongs to the #IBMPartnerEcosystem <3 Wishing all of our #Partners a very Happy Valentines Day! @dlarose68 @rwlord
#ValentinesDay
𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘀𝘁𝗮𝘁𝘂𝘀: Committed to help our partners grow, solve clients’ problems and get to market their way.
#HappyValentinesDay2021 ibm.co/3qbM7zP
Have you registered for the IBM Partner Rally 2021 yet?! Don’t miss it! @IBMPartners @rwlord @dlarose68
#IBMPartners, get ready to press start and push limits. Join the IBM Partner Ecosystem Rally on February 17, featuring @ArvindKrishna, @rwlord, @dlarose68 and special guests. ibm.co/2OogS6v
Visit IBM PartnerWorld to register and learn more. ibm.co/3jwh8M6
Congrats to our #IBM Channel Chief @dlarose68 ! Proud to call you our leader!! @CRN #CRNChannelChiefs
Congratulations to @dlarose68 GM, IBM Partner Ecosystem for being recognized among @CRN's 2021 Channel Chiefs!
Find out more about the award as well as what defines David’s true leadership. #IBMPartners #CRNChannelChiefs ibm.co/2OhuiRM
Reunion soon???
A year ago in #Nashville in the @GrandOleOpry with the team. Good times. Great night. Looking forward to when teams can collaborate again in-person! #teamwork @CatSolazzo @segrediego @sldratt_susan


























