Catalyst Experiential

"If everyone goes left, we go right." —Steven Singer @IHSS That’s branding. Safe is forgettable. Uncomfortable gets noticed. If people ask, "Are you sure?" you’re on the right track. phillymag.com/news/2025/02/1…

Fractional leadership is on the rise — as seen in thriving groups like @FractionalsU, and it's changing how companies access executive talent. I’m often asked if I’m a consultant or a full-time employee. The reality is: I’m neither. I bring the strategic expertise of a consultant combined with the consistency and impact of an employee. Here's how a Fractional CMO stacks up against consultants and full-time execs. 👇

Been preaching this for years--the best B2B looks like B2C. Why B2B marketing must adopt B2C tactics | MarTech martech.org/why-b2b-marketin…

"Le mieux est l'ennemi du bien" (Voltaire) "The perfect is the enemy of the good." Remember those childhood days at the carnival? 🎡 My daughter, Lily, always had her eyes set on the next big thrill. As soon as one ride reached its peak, she was already scanning for the next, more exciting one. 🎢 We'd often remind her to savor the moment. After all, the thrill of the ride isn't just about the Next Big Thing, but the journey itself. 🛤️ The same goes for business. We can easily get caught up in the pursuit of perfection, spending countless hours tweaking our model or agonizing over a social media post. 📝 But perfection is often an illusion. Sometimes, it's better to act now and iterate later. 🔄 So, let's embrace the imperfect and live for today. After all, even this post, written and posted this morning, is far from perfect! 😉 #Perfectionism #ActionOverAnalysis #SeizeTheDay #BusinessAdvice

Been a touch few years for the Out of Home M&A market--here's to a better 2025.. The out of home M&A market is quiet. billboardinsider.com/the-ooh…

Unpopular Opinion: 🚨 Working from home means you have to work HARDER. To climb the ladder, you have to be extra visible and prove your worth beyond Zoom calls. 💪 #WFH #CareerAdvice #WorkHardPlayHard

Delight your customers at every touch! ✨ Leading B2C brands get this. That's why unboxing your new Apple products is always a wonderful experience. 🤩 @ShokzUSA also delivers. I recently purchased the Shokz @EliudKipchoge Open Run Pro bone conduction headphones. 🎧 They arrived yesterday, and simply opening them brought a smile to my face. 😊 How can you deliver a smile to your face in your next client interaction? 🤔 #customerdelight #unboxing #shokz #headphones #customerexperience #branding #marketing #EliudKipchoge

A staggering 85% of ecommerce site visitors 🤯 are anonymous. This number climbs even higher for complex purchases. 📈 Identifying and understanding these potential customers is crucial for maximizing ROI. 🚀 @KnowClick is the leader in uncovering user intent while they’re actively on your site, revealing their goals and roadblocks. We then translate these insights into actionable plans with measurable ROI. 📊 #ecommerce #userbehavior #ROI #digitalmarketing #knowclick

Chomps meat sticks rock! Great taste & a branding lesson in a single bite! @gochomps Founders weren't jerky experts, but with fresh thinking they reinvented the game. Clean ingredients & modern packaging hit the spot for health-conscious consumers. ‍♀️‍♂️ Here's the #Chomps magic: 1️⃣ **New Eyes = Innovation! ** Don't be afraid to shake things up! Outsiders often bring the best ideas. 2️⃣ **Focus is Flavorful! ** Trying to please everyone = boring. Find your niche & OWN IT! Chomps proves strong branding = BIG results! #BrandingMatters #MarketingInsights noahkagan.com/the-500000000-…

From Specialist to Olympic Medalist: What Stephen Nedoroscik's Inspiring Journey can teach us about branding and positioning. 🇺🇸 When Stephen Nedoroscik realized he couldn't excel in all gymnastics events, he made a bold decision: specialize in the pommel horse. 💪 This laser focus paid off spectacularly and earned Stephen a spot on the U.S. Olympic Team where he just clinched a Bronze medal at the Olympics 🔑 Key Takeaway: Narrowing your focus can lead to greater success. #OlympicDreams #TeamUSA #FindYourStrength #BusinessStrategy #Branding washingtonpost.com/sports/ol…

What is the hardest task you have to do today? Do it first! Tackling your most difficult task first frees you up to focus on other things. What challenging task can you tackle first today? #productivitytips #motivationmonday

Do you need a CMO? Read this article. If you can answer yes to any of their questions. . . Let's talk. mediapost.com/publications/a…

12 Interviews, 80% of Insights: Why Depth Interviews Rule linkedin.com/pulse/12-interv… #research #depthinterview #branding

Great brand experience at O2-KBBQ. And compliments to the chef (me). I recommend the spicy chicken and bulgogi. #koreanBBQ