Privacy reform. Responsible AI governance. The future of Canada’s digital economy. Go beyond the headlines. Hear directly from regulators, policymakers and industry leaders shaping and and navigating what comes next. Join the Canadian Marketing Association in Ottawa for The Trust Economy: Marketing’s Evolving Landscape, bringing together leading voices from marketing, law and public policy to explore the changing relationship between privacy, AI, regulation and consumer trust. Hear directly from The Honourable Evan Solomon, Minister of AI and Digital Innovation, about the government’s perspective on Canada’s AI and digital agenda. You’ll also hear from Philippe Dufresne, Privacy Commissioner of Canada, who will share the regulator’s view on enforcement priorities, upcoming regulatory changes and balancing privacy protection with business innovation. Walk away with greater clarity on Canada’s proposed privacy reforms, responsible AI adoption and how to build transparent, compliant digital experiences that strengthen consumer trust. 📅 October 20 | 1:00–5:00 p.m. ET 📍 Ottawa Art Gallery | 50 Mackenzie King Bridge, Ottawa 🎟️ CMA Members: $25 | Non-Members: $100 🔗 Register Now: thecma.ca/events/detail/2026…

Your Digital Storefront is Under a Microscope Consumers demand both relevance and responsibility in equal measure. How can marketers deliver both? At The Trust Economy: Marketing’s Evolving Landscape, join us for “Your Digital Storefront is Under a Microscope,” a discussion exploring what consumers and regulators expect from brands and how privacy accountability can become a competitive advantage. Featuring Amanda Maltby, Chief Privacy Officer at Environics Analytics; Sara Clodman, Chief Public Affairs and Governance Officer at the CMA; and Basil Hatto, SVP Product at NPD Canada, with Deborah Evans, Chief Privacy Officer at Rogers Communications, as moderator. Drawing on the CMA’s 2026 consumer privacy research, this session will explore why privacy-positive design is essential to building better digital experiences and lasting consumer trust. 📅 October 20 | 1:00–5:00 p.m. ET 📍 Ottawa Art Gallery | 50 Mackenzie King Bridge, Ottawa 🎟️ CMA Members: $25 | Non-members: $100 🔗 Register Now thecma.ca/events/detail/2026… #TheTrustEconomy #Privacy #Data #Marketing #CMA #Ottawa #Cndpoli #CanadianMarketing

Email, SMS, telemarketing, automated calls. If they’re part of your marketing mix, this webinar is for you. Hear from the CRTC's on CASL and telemarketing rules, what triggers complaints and what compliance looks like. Oct. 19 · 12–1 p.m. ET. thecma.ca/events/detail/2026… #CASL #CanadianMarketing

What does privacy reform mean for marketers? How can you put AI to work responsibly? Get insights on workflows, data use and digital trust, and hear from the Privacy Commissioner, Minister @EvanLSolomon and leading industry voices at the Ottawa Art Gallery on October 20. Register now: thecma.ca/events/detail/2026… #Privacy #AI #CdnPoli

Most marketing teams have bolted AI onto isolated workflow steps. Fewer have restructured the workflow itself. That difference is what separates a minor speed upgrade from a fundamental organizational advantage. Real workflow redesign delivers tangible outcomes, such as consistently cutting reporting cycle time, but efficiency is just the baseline. Without structural rethinking, teams simply automate superficial tasks and risk slipping into ‘cognitive surrender’, where critical human judgment quietly erodes. Join us at The Trust Economy: Marketing’s Evolving Landscape for “The New Marketing Workflow: AI, People and Performance,” a panel discussion on shifting from a passive “human-in-the-loop" approach to keeping teams decisively in the lead. Featuring Chris McLellan, Marketing Consultant and founder of Ask AI; John Stukel, Vice President, Client Strategy at Majestic; Jordan Yates, Group Director, Paid Search at Other. and Karla Congson, CEO and CTO at Agentiiv. Hear real use cases and lessons on how others are executing this work with practical steps you can implement to bridge the gap between emerging AI capabilities and day-to-day practice. 📅 October 20 | 1:00–5:00 p.m. ET 📍 Ottawa Art Gallery | 50 Mackenzie King Bridge, Ottawa 🎟️ CMA Members: $25 | Non-members: $100 🔗 Register now: thecma.ca/events/detail/2026… #TheTrustEconomy #ResponsibleAI #AI #Marketing #FutureOfWork #Ottawa #cndpoli #CanadianMarketing #AIAdoption

Privacy law reform is coming. Do you know what it means for your marketing activities? In June of this year, the federal government introduced the Protecting Privacy and Consumer Data Act. If passed, it would replace Canada's current privacy law, PIPEDA and impact how organizations collect, use and protect personal information. Join "How Marketers Need To Prepare For A New Privacy Law" at The Trust Economy: Marketing's Evolving Landscape for a practical discussion on what the proposed law could mean for marketers and privacy practices, and what organizations should do to prepare. Featuring Samir Chhabra, Director General of Marketplace Framework Policy at Innovation, Science and Economic Development Canada (ISED), David Elder, Head of Privacy and Data Protection Group at Stikeman Elliott LLP, and Charla Parkinson, Chief Privacy Officer at Canadian Tire Corporation, Limited. The discussion will be moderated by Jordan Prokopy, National Data Trust & Privacy Practice Leader at PwC Canada. Attendees will gain into the proposed changes, the potential implications for their organizations and the considerations marketing, privacy, and policy leaders should have on their radar. 📅 Oct. 20 | 1:00–5:00 p.m. ET 📍 Ottawa Art Gallery | 50 Mackenzie King Bridge, Ottawa 🎟️ Members: $25 | Non-Members: $100 🔗 Register now: thecma.ca/events/detail/2026… #CMATrustEconomy #Privacy #DataPrivacy #Marketing #Ottawa #PublicPolicy #CdnPoli #CanadianMarketing

$131 billion. That’s marketing’s contribution to Canada’s GDP, up from $94B five years ago and now representing 4.6% of the national economy. @S49Research thecma.ca/events/detail/2026…

Privacy law reform. AI. The marketing landscape is changing in Canada. Join @EvanLSolomon and leading Canadian policy, marketing and legal voices in Ottawa on October 20 to decode what it means for marketers. thecma.ca/events/detail/2026… #CanadianMarketing #Privacy #cdnpoli

What if you could build a landing page or analytics dashboard by describing what you need in plain language? The CMA's #VibeCoding playbooks show you how. thecma.ca/resources/ai-commi…

Canada's first Minister of AI and Digital Innovation is joining CMA Ottawa as our keynote speaker. Hear from the Hon. Evan Solomon on Canada's digital transformation agenda and what it means for marketers navigating a rapidly evolving landscape. 📅 Oct. 20 | Ottawa 🔗thecma.ca/events/detail/2026… #TheTrustEconomy #AI #Canadianmarketingassociation #Canada

Website navigation must be achievable without using a mouse to meet accessibility standards.

The marketers who adopt #AI most responsibly will outpace those who adopt it fastest. The CMA's AI Mastery Series Legal, Ethical and Data Integrity playbooks cover areas every #marketing team deploying AI needs to have a handle on. thecma.ca/resources/ai-commi… #ResponsibleAI #CanadianMarketing

The CMA's AI Mastery Series equips marketers with the knowledge and skills to navigate the opportunities and challenges that #AI presents. Whether you're just starting out or well along in your AI journey, the AI Mastery series is your roadmap to mastering AI across all areas of #marketing. thecma.ca/resources/ai-commi…

The ROI of #personalization is measurable. 10 to 15% revenue growth from personalized interactions. 40% more revenue for faster-growing companies. @McKinsey via @S49Research signal49.ca/wp-content/uploa… #Marketing

Compliant businesses and consumers share a common interest: #telemarketing rules that are clear, proportionate and effective. The CMA's submission to the CRTC's 2026 UTR review calls for exactly that. thecma.ca/docs/default-sourc…     #CanadianMarketing #CMAAdvocacy

The gap between an #AIpilot that works and a capability that scales is wider than most organizations expect. Learn five leadership shifts that close it. thecma.ca/topic/articles/202…

#Personalization is not just better customer experience. It drives revenue. @McKinsey puts the impact at 10 to 15%. Faster-growing companies earn 40% more from personalized engagement. @Signal49Research signal49.ca/wp-content/uploa…

Wherever you are in the AI journey, the CMA's library covers it. 40+ playbooks built by the marketing community, with new resources added regularly. Learn from a series that expands as the landscape does: thecma.ca/resources/ai-commi… #AIMarketing #CanadianMarketing

Did you know that the CMA's Do Not Mail Service is offered free of charge to consumers to reduce unwanted addressed #marketing offers, minimize environmental waste from unread promotional materials? Learn more and register: cmadnm.cawebhosting.ca/submi…