Marketer. Creative. Photographer. Podcaster. If you like marketing, sales, business, and/or cold exposure -- you'll probably like it here.
Nashville, Tn
Joined March 2009
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“People who pay - pay attention.” Is a lie. Closer would be…
“People who pay A LOT pay attention.”
But that is still not the reason why you should be selling expensive stuff…
Selling expensive stuff makes YOU pay attention.
When there’s chaos, respond with stillness.
I have been the person who flails around with the ups and downs of the world.
Trust me, stillness is more helpful than chaos.
Hey - find what works and do more of what works.
If you get up in your head trying to constantly analyze WHY something worked, you have less time to iterate.
Not saying you shouldn’t know “why.”
I am saying you don’t need to know why for it to work.
Smart marketers some times get blinded by their “smartness” and ignore simple tactics.
In my experience, simple beats complex every single time. Especially over a long enough time horizon.
Morning!
It’s 5:45am. I’m out for a walk this morning.
Find something to do that requires you show up, consistently, every day.
The market will give you buying signals.
Pay attention to what people are asking for... Then sell them that.
Most people create the thing THEY want to sell and then try to force the market into wanting it.
That won't work, y'all.
People only buy stuff they want.
I'm not gonna tell you who to be.
But I will tell you who not to be...
Don't be the guy who takes phone calls while SITTING on a toilet in a public restroom.
Vision can be a tricky thing to carry. It's like having a 4k version of a film that everyone else can only see in 420p...
Or can only see still frames of... it's not their fault they can't see it.
Say it over and over. Say it in different ways. Keep sharing it.
I'm still undecided as to if the slap was real...
But if it was... Chris Rock will down in history for the most difficult transition out of awkward tension ever.
The fact that he just rolled out of that with perfect timing - and still got laughs - was amazing to see.
And while I'm at it this morning... delay the ask.
The longer you can hold back the ask, the greater the ask can be.
Sell more expensive stuff... to people who want it... at the exact right time.
The market couldn't care less about you. They only care about themselves.
Stop trying to get their attention by talking about how great you are.
Talk about them. It's their favorite subject.
There is a caveat to this...
#Thread