Service providers: win the right clients with quality content. #LawFirms #healthcare & more. Biz Writing Tips: https://xitter.cf/t.co/12LqzKu53O.
Waterville, Maine
Joined April 2013
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For many reasons, I'm making an "X-odus."
If you've engaged with my posts regularly here and I could find you, we're already connected or I'm following you on LinkedIn. Otherwise, if you're there, let's connect.
Also, I don't consider myself part of any engagement pods. 🔽
ALT A minimalist road sign with two arrows pointing in opposite directions. The left arrow is labeled "X," and the right arrow is labeled "LinkedIn." The sign stands against a clear sky with a subtle road in the background, symbolizing choice and transition.
I simply "like" certain posts. There's no "quid pro quo" or expectation on my part for anything in return.
Going forward, I can't guarantee I'll actively engage with you on LI, but I'll try to keep in touch. No strings attached. 🔽
I simply "like" certain posts. There's no "quid pro quo" or expectation on my part for anything in return.
Going forward, I can't guarantee I'll actively engage with you on LI, but I'll try to keep in touch. No strings attached. 🔽
Write for people, not for 'bots! 🙂
Here's a take on overly formal writing @FromVivien (I meant to share this earlier).
More about Gemini's paid feature Deep Research and how it could automate your content sourcing via @you_know_ai.
Here's more on Gemini Deep Research. Google described this as an agent. It goes out and browses and does research for you. I really find it useful, but also, I think it will end many affiliate sites.
youknowai.com/search/geminis…
Service providers: Need an #enewsletter #template? The Easy 5-Step E-Newsletter Template covers:
✅ 5 essential elements to add to every email
✅ Eye-catching places for content that keeps people reading and entices them to act
Get it here: bit.ly/46tUP0K
ALT Part of the "Easy Five-Step E-Newsletter Template."
I don't do anything as formal as "obtain." I "get," though. 🙂
ALT A woman's arm grabbing a book from a bookshelf.
Happy #FollowFriday (#FF)! It's also National Compliment Day!
Lately, @ConnorGillivan's tips have appeared in my feed. I also listened recently to a podcast featuring @trioseo co-founder Steven Schneider. Follow them for SEO helpful advice!
ALT Someone's hand (with a thumb painted with red nail polish) holding up a pink Post-It Note bearing the phrase "You are beautiful" written in black ink.
Big hint: focus on people first.
Evidence surfaces indicating that Google detects AI-generated content within a specific context for search quality searchenginejournal.com/evid… via @martinibuster, @sejournal
Quality content suits your brand’s tone, voice, and strategy, reinforcing and projecting your identity.
For the most part, brands with consistent messaging, like Apple or Nike, publish content that aligns well with their images. ⬇️
ALT The back of a white iPhone near a white Nike-branded case, an Apple pencil, and a tablet against a black background.
▪️Apple’s content reflects innovation and sophistication
▪️Nike’s inspires empowerment and athleticism
This consistency bolsters their brand values and their connections with their audiences.
Learn 5 factors that keep your audience reading and returning: bit.ly/4h6evxe
Michelle Troutman retweeted
Calls to action persuade readers to act, often to click a link.
Are yours earning enough clicks? Many calls to action fall flat because they focus on the wrong thing. They are -- let’s face it -- boring. 🧐
See the latest way to craft CTAs that convert: bit.ly/4hrWCsK
ALT A magnifying glass emphasizing the words "LEARN MORE," surrounded by futuristic icons representing ideas and technology, with bold text reading "STOP WRITING" above and "DO THIS INSTEAD" below in white.
There's a method behind the apostrophe abuse madness (via @STEcopywriting).
As @NikkiPilkington says, I'd rather not just change the date on an old blog but update the content.
I know many of us want our work to get more attention, but just updating the date seems dishonest.
SEO Myth: Updating publish dates tricks Google into thinking content is fresh!
Myth Debunked: Google's not stupid - it looks at actual changes to your content, not just the date stamp.
Changing the date on your content and thinking it'll fool Google is like putting a fake moustache on and claiming you're a different person.
Google's not stupid - it looks at actual changes to your content, not just the date stamp.
Want your content to be seen as fresh? Actually update it with new, relevant information.
- Add current examples.
- Remove outdated advice
- Improve it based on user feedback.
Real updates that add value will always beat playing silly buggers with timestamps.
Stop trying to trick search engines and start helping your users.
More: nikki-pilkington.com/seo-myt…
Want to save time on your #enewsletters?
The Easy 5-Step E-Newsletter Template covers:
✅ 5 essential elements to add to every email
✅ Eye-catching places for content that keeps people reading and entices them to act
bit.ly/46tUP0K
ALT Part of the Easy Five-Step E-Newsletter Template.
Michelle Troutman retweeted
Our hearts are with everyone impacted by the LA wildfires, especially caregivers and their families navigating this crisis. We've compiled a list of resources to help caregivers find support during this challenging time. See details below and share with your networks.
"Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that." ~ Martin Luther King, Jr., "Strength to Love," 1963 #MartinLutherKingJrDay #love
ALT Dr. Martin Luther, King, Jr. at a March 1964 press conference.
Michelle Troutman retweeted
How much do you hate overused business words? via @millercathy
Read more 👉 35 Overused Business Words with Alternatives bit.ly/3WhG5Ps
#OverusedBusinessWords #BusinessCommunication
