Bob Chesney on the everyday work of building a program’s culture. “If I just sit at my desk and talk to no one and go on the field and stand in the corner and do nothing, it's really hard to identify if I'm building that culture and that environment or not.” A great speech on Saturday can help your team, but your team’s identity takes shape in how you show up Monday through Friday. Your players learn what matters through their daily experience of being coached by you. Give them a message worth hearing AND give them evidence of it throughout the week. 🎥: Big Ten Network