Old bank ads were unhinged

Great reads on the OG PE dealmakers:

Private equity fund structure:

"You're always going to buy the trusted brand unless there's a big difference." - Elon Musk

In 1998, Nike's operating profit fell 37% Here's what Phil Knight wrote to shareholders:

Peek at our Brand Guide Encyclopedia: collateral.com/socials/brand…

NASA's 1976 brand guidelines

Pickens made his fortune in Texas Want to know what’s bringing investors there today? Watch this 15-minute breakdown: youtube.com/watch?v=jsFfRXIL…

T. Boone Pickens once said: "My IQ is the gas price. At $3 I'm a genius. At $1.50 I'm a moron." Here are 5 lessons from the Texas oil billionaire:

Why Is Everyone Investing in Texas? A short documentary, produced by Collateral Partners