We are pleased to announce the strengthening of the Competitive Advantage offering following the investment in the business by Misca Advisors. We welcome Rahzeb Chowdhury and Sayifan Abdullah to the Competitive Advantage team.

Construction Sales & Marketing Inspiration - SEPTEMBER 2023 mailchi.mp/b63c83b49591/sale…

Get the latest in #Construction #Sales & #Marketing news, and be informed of special offers and new products in your inbox. cadvantage-knowledge.co.uk/c…

Our in-house programme can be built from a series of modules and is designed so we can share our understanding with your team in a way that suits your needs. Download the course information: cadvantage-knowledge.co.uk/w…

For a limited time we are offering the opportunity to pre-register your interest in purchasing one or both of these reports. Upon publication, you will receive a 10% discount code which can be used for purchase. Pre-register and save 10% - surveymonkey.co.uk/r/6N76KXT

Are there other decision makers you would like included in our series of omnibus surveys? Or is there another subject for one of our standard reports, an aspect of sustainability for example? Tell us what you need to know by completing our short survey: ow.ly/5iCK50PvEmF

We often get requests for construction research projects with unrealistic time frames. Michael Prince of Competitive Advantage explains what influences the time frames for a research project and how long it might take to complete. cadvantage.co.uk/how-we-can-…

For a limited period of time, you are invited to register your interest in purchasing one or both of these reports. Upon publication you will receive a 10% discount code which can be used for purchase. cadvantage-knowledge.co.uk/p…

In today’s hybrid working environment it is harder than ever to engage with architects, engineers, contractors and other decision makers. Nichola Martland of Competitive Advantage talks about some of her experiences as a telephone researcher. cadvantage.co.uk/how-we-can-…

Construction Sales & Marketing Inspiration - AUGUST 2023 mailchi.mp/d611b10edef8/sale…

If we are to conduct effective construction research we need a clear and comprehensive research brief to start. Download our research brief template: here cadvantage-knowledge.co.uk/p…

To have any value, research needs to be impartial, which is often not the case when building product manufacturers conduct in-house research. cadvantage.co.uk/how-we-can-…

You may not have heard of Ethnographic research, but the chances are you have used the process or should do. Lynda Thompson of Competitive Advantage explains what it is and how it can be used by building product manufacturers. cadvantage.co.uk/how-we-can-…

You need feedback forms and certificates, but the seminar is the start of the process, then the sales and marketing teams need to achieve project specifications. Competitive Advantage can help building product manufacturers write or review CPD programmes cadvantage.co.uk/how-we-can-…

Integrate your CPD into the internal and external marcoms plans – ensuring the CPD can be booked via the 3rd party certification site and your own website. Competitive Advantage can help building product manufacturers write or review CPD programmes cadvantage.co.uk/how-we-can-…

Online focus groups are lower cost than face-to-face interviews but have some disadvantages. Michael Prince and Lynda Thompson explain the pros and cons of these two approaches when researching the views of construction industry decision makers.cadvantage.co.uk/how-we-can-…

Focus Groups are a great way to gather information and can be conducted online or in person. Lynda Thompson of Competitive Advantage explains how they work with construction industry decision makers and when they are appropriate. cadvantage.co.uk/how-we-can-…

Construction Sales & Marketing Inspiration - JUNE 2023 mailchi.mp/dc7bb308c4db/sale… Get the latest #Construction #Sales & #Marketing news straight to your inbox. cadvantage-knowledge.co.uk/c…

The creation of the CPD is just the start of the project. Once you have finished the next stage is to walk through it with the delivery team . Competitive Advantage can help building product manufacturers write or review CPD programmes cadvantage.co.uk/how-we-can-…

The omnibus survey is a cost-effective means of researching your construction market, proving the opportunity to ask just a few questions. Chris Ashworth of Competitive Advantage explains how they work and the benefits. cadvantage.co.uk/how-we-can-…