Mom/teacher/student, #PennytheTherapyDog’s human, Communication Strategist, Lovingly Harsh Critic, @fbileeda Media Relations Instructor, #wellness advocate
Baltimore, MD
Joined January 2016
- Tweets1.4K
- Following590
- Followers526
- Likes3.1K
🏁Field trip to Indianapolis Motor Speedway! Strategic advisors from Indiana, Michigan and Kentucky came together this week to further their knowledge and expertise as spokespersons for their organizations. We elected to take our class photo at the iconic Indianapolis Motor Speedway.
Congratulations to @FBILEEDA’s Master PIO graduates!
Special thank you to Chief Scott Rolston and the Whitestown, Indiana, police department for hosting this week!
Happy #NationalDonutDay from Cash “Dollarbill”! It’s one of his favorite days 😍 🍩, he’s lucky enough to celebrate it with his favorite doods… 🚔🚓
Sarah Connolly retweeted
“No comment”
Every spokesperson knows to avoid those words. And most do.
People in a training setting often tell me the phrase makes you look guilty.
But it’s more than that.
The phrase conveys secrecy…a lack of forthrightness and transparency…like you’re hiding something.
Sarah Connolly retweeted
Checklist for new media relations pros:
✅visit newsrooms
✅connect personally with journalists
✅learn your org’s tone/voice
✅buy an @APStylebook
What else? What’s your advice to those jumping into #mediarelations?
Sarah Connolly retweeted
Here @DENTONPD to learn from @FBILEEDA @ConnollyComms about Media & Public Relations! @AldinePolice @AldineISD What an experience! – at Denton, TX
🎙️An enriching week diving into the world of media and public relations with FBI-LEEDA! 📰
A special thank you to Sheriff Gerber and Undersheriff Hausner of the Walworth County Sheriff’s Office for hosting AND attending!
#crisiscommunications #mediarelations – at Milwaukee, WI
I’m excited to be back in NC in another week, there is still room if you want to join the MPR in Garner! ⬇️ – at United States
We still have seats available for the following classes! See a class near you? It's not too late to sign up, check out our class calendar here: fbileeda.org/events/event_li… #teamleeda #leadon #fbileeda #leadership #lawenforcementtraining
Sarah Connolly retweeted
Best way to go into the weekend is w/ some Penny content 🐶 Congrats to the grads of the MPO - Yorkville, IL & thx to @KCSheriff047 & Sheriff Dwight Baird for hosting! Sign up for a MPO today: fbileeda.org/events/event_li… #teamleeda #lawenforcementtraining #mediatraining #PIOtraining
🧠 I’m not the only one excited to be strategically brainstorming! 😁
We’re back in Kendall County, Illinois, but this time for @FBILEEDA’s MPIO.
Thank you, @KCSheriff047 for having me back and being outstanding hosts! 🙌
#training #communications – at Illinois, USA
… it also helps that we LOVE “talking shop”, and are often described as a wee bit passionate about communications and public relations. 😁🤓
#teamleeda #piolife – at Nashville, TN
Sarah Connolly retweeted
Spokespersons must work to eliminate what I call filler lines…phrases we use casually in conversation to begin a sentence.
-To be honest with you…
-I’m not gonna lie…
⬆️are two examples that, for obvious reasons, can be troublesome during an interview or news conference.
When you have to take ice out of @YETICoolers to keep the bargain store cooler cold…
No power since Monday and the Yeti was worth every penny! 🙌😅
Sarah Connolly retweeted
Social Media “Gurus” on Tiktok who claim you can make 30 days of content in 30 minutes vs Brand Social Media Managers who just got their content calendars from April approved last week
ALT Barbie looks happy and Oppenheimer smokes a cigarette like he’s been through hell
Sarah Connolly retweeted
Media relations means more than reporters.
Strive to establish relationships with:
-photographers
-assignment editors/managers
-producers/executive producers
-editors/news directors
-digital content staff
-interns tagging along on a story
When you’ve been gone on a work trip less than one day and already cheating on your main man.🙃😜 Sorry Cash, I couldn’t help myself, Rookie is adorable! 🐾🥰
I always love to see departments that are committed to health and wellness like @SpfldCollege’s Police Department. 🙌
I was very excited for the opportunity to catch up with fellow instructor,Luis Soler, at lunch today. 🍽️ 😋
He is teaching this week’s @FBILEEDA SLI course in Baltimore. 📝@UMBaltimore’s Police and Public Safety are, as always, fantastic hosts! 🙌
Sarah Connolly retweeted
5 things a strategic PIO can check off their list:
1. Build a positive public image
2. Monitor your agency’s online reputation
3. Adjust marketing strategies to accommodate tech trends
4. Interpret market research data
5. Assist with crisis management
adamthepio.com/blog/f/5-item…