Construction Marketing Association (CMA) is focused on marketing training / resources, career enhancement (CCMP program), and award-winning marketing services.

Chicago, Illinois/USA/Global
Joined February 2010
Generative engine optimization is the practice of optimizing your brand and content to be cited, recommended, or mentioned in AI-generated answers on platforms like ChatGPT, Google AI, and Claude. Learn more here: ow.ly/vOU050ZZwMC #GEO #AIContent #AIMarketing
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Construction businesses face risks every day on job sites. A basic insurance policy might protect against small accidents or minor property damage. This article examines specific situations that increase insurance requirements for construction companies: ow.ly/JUst50YuMcE
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YouTube announced an update to its Shorts algorithm in order to put more focus on original content. The update will provide more incentive for creators to keep posting, while also reducing the presence of aggregator accounts. Learn here: ow.ly/Inlp50ZWGR9
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A solid business continuity plan protects vital operations and helps organizations maintain trust with clients and stakeholders. To develop an effective business continuity plan, organizations need to take a systematic approach. Learn here: ow.ly/WKjY50Xcwih
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Meta may have a winner with its Muse artificial intelligence agents, with insights from Sensor Tower indicating that the Muse app has already been downloaded 5 million times, marking one of the fastest growth trajectories in app download history. ow.ly/Ncqr50ZWGQZ
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What changed for your 2027 planning? How much of the work now happens where no click, cookie, or referral can see it? Plan 2027 around the signals that happen before the visit… or despite it. Learn here: ow.ly/IUsE50ZWlON #MarketingStrategy #2027Planning
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Exact match domains can absolutely still be valuable, but what I’m much less inclined to give them today is meaningful ranking value simply because the domain matches the query. Learn here: ow.ly/tBiG50ZWlQG #DomainValue #SEOTips #SEOAdvice
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While construction practices have not been environmentally friendly, going green has several benefits for construction companies. Here are some ways construction companies can make their operations eco-friendly: ow.ly/9g0y50WVgnz #EcoFriendlyConstruction #Construction
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SEO reporting is becoming more complex, which makes it harder to show meaningful growth, changes, and business impact to stakeholders. Your reports need to tell a clear story, which starts with having the right data and tools in place. Learn here: ow.ly/EzfI50ZT3XP
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Q4 is here. While seasoned PPC specialists have likely been preparing their Google Ads accounts for some time, you may still be trying to find time to get yours ready, especially if you work with online stores. Learn here: ow.ly/J78z50ZT3U0
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While construction practices have not been environmentally friendly, going green has several benefits for construction companies. Here are some ways construction companies can make their operations eco-friendly: ow.ly/9g0y50WVgnz #EcoFriendlyConstruction #Construction
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