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Increased adoption of generative AI in marketing along with AI-powered search is changing the ‘search and content landscape’. What does this mean for content optimisation? This article provides some interesting insights: searchengineland.com/content… #AI #marketing #Copestone

Are AI tools capable of generating high-performing, technical B2B content? We’ve done some testing, and reveal all in our latest blog: ow.ly/RWZv50QcQZy #AI #Copestone #B2Bcontent

To increase brand awareness, combine your PR and digital marketing strategies. But how do you do this effectively? This Newsweek article provides some helpful tips: ow.ly/Z8M050Q9NM3 #PR #marketing #Copestone

Building trust through content is largely what B2B marketing is all about. This Forbes piece provides insights into how to start building – or rebuilding – trust through content: ow.ly/sJEB50Q6mzF #B2B #Copestone #marketing

How can AI aid the creative process? Our latest blog offers some tips/ideas: ow.ly/CPR950Q5p08 #AI #content #Copestone

The B2B podcasting landscape is evolving fast. This MarTech article looks in great detail at the scope of podcasting today and how you can turn podcasting to your advantage: ow.ly/aEsf50Q3qwn #podcast #marketing #Copestone

Generative AI has the potential to transform how marketers run campaigns, but B2B CMOs will need to know where it can have the best impact. This Forbes article highlights how to adopt generative AI for success: ow.ly/35zn50Q0xRE #AI #marketing

What are the pros and cons of using AI tools to generate marketing content? Our latest blog takes a closer look: ow.ly/oJMB50PYuLc #AI #content #Copestone

B2B brands can future-proof their SEO/content strategies by looking beyond Google to other platforms and customising content to those platforms. This Search Engine Journal articles explains why: ow.ly/HfGS50PY2BB #SEO #contentstrategy #Copestone

Do you use customer testimonials to help drive sales? This Forbes article suggests how to use testimonials effectively, alongside other marketing strategies: ow.ly/BxAm50PXyea #marketing #testimonial #Copestone

Is there a case for evolving your search engine optimisation strategy to one that focuses more broadly on ‘organic optimisation’? This Search Engine Journal article explains why you should: ow.ly/ZKIL50PW03Z #SEO #organicsearch #Copestone

Deloitte Digital's latest content research is eye-opening. It explores how generative AI is already transforming content creation and how brands/marketers can adopt it successfully: ow.ly/QSqF50PVyhE #generativeAI #content #Copestone

Finding it hard to keep up with all the updates made to search? This definitive 'state of search' guide from SEMrush should clarify the changes and updates, and help guide your content and SEO decisions: ow.ly/sVfB50PUYgz #Content #Copestone #SEO

What might Google’s generative AI-powered search experience, or SGE, mean for your website’s organic traffic and content? We explore this in our latest blog: ow.ly/b6Iu50PTi0V #content #Copestone

How successful is your social strategy? This MarTech article highlights how leading B2B brands approach social media successfully – and what you can learn from them: ow.ly/Gjxf50PSP36 #socialmedia #marketing #Copestone #B2B

Google's latest Helpful Content system update alters AI and third-party content guidelines. To learn what these updates might mean for you, check out this Search Engine Journal article: ow.ly/Uywa50PSl52 #content #Google #Copestone #helpfulcontent

Do you use stock imagery? This article from DevPro Journal offers some good tips on using stock images effectively in content marketing: ow.ly/3uzh50PQy6A #images #contentmarketing #Copestone

Could it be the right time to review your B2B brand's first-party data solutions? ow.ly/fZ9750PQ7Kf #data #Copestone #B2Bbrand

‘Authenticity in marketing means that businesses using AI need to stay true to their brand's values and promises.’ This Reader’s Digest article raises an interesting question about integrating AI in marketing and ethics: ow.ly/Su3950PNJkg #AI #marketing #Copestone

If you're using social media to reach different audiences in different time zones across multiple channels, automation is key. This Spiceworks article explains how to automate for success: ow.ly/MSiP50PNIGY #socialmedia #marketing #Copestone