Glad to see investment in Watts Towers, but regarding the Bezos Earth Fund grant: What influence will donors have over future decisions? How will #Watts residents retain a voice after the Olympics? Cultural preservation deserves public transparency. instagram.com/reel/DeiGuYjkt…

Clear messaging. Stronger connections. Better conversions. 🎯 Explore how Copytrigger helps complex brands turn clarity into growth. 🔗 copytrigger.com/services/ #MessagingStrategy #B2BMarketing

Find the Gaps That Matter Like a Mural #PMM — Product Marketing Adventures productmarketingadventures.c…

When the State Kills Its Own | Mike Madrid greattransformation.substack… #minneapolis #bostonmassacre

#godblessamerica #landofimmigrants #LibertyAndJusticeForAll 🗽🇺🇸

#TheSpiritsAreStirring up aguas frescas for locals’ summer ’til October. 🍹🌴💀

I went into a discovery call thinking we were gonna talk about a website’s words. We ended up questioning the problem it was built around. Sometimes the real messaging question is: “Are we talking about the right problem?” That’s when #positioning can light the way forward.

A/B testing isn’t just about changing a headline or CTA. You can test the reason people act. One message moves them toward a gain. Another moves them away from a pain. Same product. Different motivation. Test what moves people. #ABTesting #MessagingStrategy #Copywriting

IMO, Plato was living in a time when most people didn’t have access to the info needed to back up their opinions with facts. Literacy and scholarly resources were limited to a small portion of the population. Now, we can do a Google search or ask AI and have an answer instantly.

Complex products don’t need more jargon. They need clearer value. I just updated The Clarity Code, my free guide for B2B SaaS and regulated companies. Get your copy at copytrigger.com. ✨ #B2BSaaS #MessagingGuide