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Tony Branda

@Customer_Intel1

A leading edge consulting firm dedicated to help you understand everything about your customers.

 New York, NY
customerintelligence.net
Joined February 2016
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Check out the latest article in my newsletter: “How to” Build an Agentic AI for Call Centers: Technology, People, and Processes: Article Part 2 linkedin.com/pulse/how-build… via @LinkedIn

“How to” Build an Agentic AI for Call Centers: Technology, People, and Processes: Article Part 2

Introduction In the first article, we explored how Next Best Action (NBA) systems evolve into agentic AI, transforming decision-making from simple recommendations to autonomous execution, learning,...

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Check out the latest article in my newsletter: From Next Best Action (NBA) to Agentic AI: The Evolution of Intelligent Decisioning- NBA 3.0 linkedin.com/pulse/from-next… via @LinkedIn

From Next Best Action (NBA) to Agentic AI: The Evolution of Intelligent Decisioning- NBA 3.0

Introduction For years, businesses have relied on Next Best Action (NBA) systems to optimize marketing, customer service, healthcare, and beyond decisions. These systems help guide employees or...

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Check out the latest article in my newsletter: Become an AI Whisperer: Mastering the Art of Asking the Right Questions linkedin.com/pulse/become-ai… via @LinkedIn

Become an AI Whisperer: Mastering the Art of Asking the Right Questions

In the age of Generative AI, where tools like ChatGPT, Bard, and other platforms are transforming how we work, the true power is in using AI and how we guide it. The secret to unlocking AI’s full...

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Check out the latest article in my newsletter: Re-Organizing Analytics in the Age of AI: Self-Service Analytics is the Key. linkedin.com/pulse/re-organi… via @LinkedIn

Re-Organizing Analytics in the Age of AI: Self-Service Analytics is the Key.

This is the first in a multi-part series on self-service analytics. In this first article, we define the challenges facing Self Service Analytics.

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Check out the latest article in my newsletter: The Data Mesh Evolution:    Data Mesh 2.0 linkedin.com/pulse/data-mesh… via @LinkedIn

The Data Mesh Evolution:    Data Mesh 2.0

As the Data Mesh continues to move from a theory to an actual process or strategy, this article seeks to explain this evolution and how it can help move the world of Data Analytics through to AI. In...

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How Analytics Planning Drives the Data Mesh

In this article, we are going to review the elements of a good Analytics Planning Framework and how Analytics Planning is part of Data Product Ownership in the Data Mesh. What is Analytics Planning?...

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Check out the latest article in my newsletter: Where is Data Analytics for Banking in the Metaverse Heading? linkedin.com/pulse/where-dat… via @LinkedIn

Where is Data Analytics for Banking in the Metaverse Heading?

WHERE ARE WE? Goldman Sachs and Morgan Stanley estimate that the Metaverse economy could be worth as much as $8 trillion. This appeared in a recent article on Bitcoin.

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Check out the latest article in my newsletter: Do We Need To Engage Customers in Real-Time? Well, Yes, You Do! linkedin.com/pulse/do-we-nee… via @LinkedIn

Do We Need To Engage Customers in Real-Time? Well, Yes, You Do!

The power of Customer Data Platforms and Decisioning Engines. Today, many firms seek to engage customers in an omnichannel way, specifically in digital channels such as mobile.

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How To Ensure the Data Mesh Doesn’t Create A Data Mess?

Firstly, many new data concepts have emerged in the last few years, such as Data Mesh and Data Fabric (The subject of a future post) that seek to solve the problem that Data need to be distributed to...

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Check out the latest article in my newsletter: Chief Data Analytics Officer (CDAO): From Mindsets to Skill Sets linkedin.com/pulse/chief-dat… via @LinkedIn

Chief Data Analytics Officer (CDAO): From Mindsets to Skill Sets

In this article, I will outline the primary responsibilities of the CDAO role and, in this and subsequent posts, will further differentiate CDAOs from CIOs and CTO roles. I invite the readers of this...

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Check out the latest article in my newsletter: Top 5 Questions to Answer to Get Your Data Strategy Just Right! linkedin.com/pulse/top-5-que… via @LinkedIn

Top 5 Questions to Answer to Get Your Data Strategy Just Right!

Top 5 Questions to Answer to Get Your Data Strategy Just Right! We live in an age where Data is leveraged more than ever to make decisions. Yet many firms have an incomplete data strategy that...

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Check out the latest article in my newsletter: Does the Board Really Know What You're Doing? linkedin.com/pulse/does-boar… via @LinkedIn

Does the Board Really Know What You're Doing?

At times during my career, I've wondered if my concerns were adequately communicated to the Board of Directors or whether they appreciated my sense of urgency related to specific business issues...

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The Analytics Hall of Fame Announces that Beth Comstock, Heather Wilson, Tom Davenport, V. Kumar, Randy Bean, Vishal Kumar and Theresa Kushner Have Been Inducted. ow.ly/vqUX50p6V55
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Analytics professionals just got a valuable new tool to advance their careers: The Analytics Hall of Fame. #AnalyticsFame #artifitialintelligence #bigdata #businessanalytics #CRM #datascience #digitalmarketing ow.ly/VCmC50mNKUA
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Pace doubles down on AI, Data Science and Digital Marketing! New M.S. programs are Stem Certified. linkedin.com/pulse/pace-doub…

Pace doubles down on AI, Data Science and Digital Marketing! Popular M.S. programs are now Stem...

Pace doubles down on Digital and Analytics. Two popular programs that I teach in are now Stem Certified.

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CAO Now! Why every CEO in America Needs a CAO. linkedin.com/pulse/cao-now-w…
Which US Retailer is Most Respected? - mailchi.mp/f4fdc04c4229/whic…
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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) chiefmartec.com/2018/04/mark… via @chiefmartec
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You are more likely to make a bad financial decision if your smartphone is even within earshot wsj.com/articles/the-high-fi… via @WSJ
The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices linkedin.com/pulse/marketing…
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