Bayesian American - Work hard, build things that work, read, reflect, love and - as cliche as it sounds - be the change you wish to see in the world.
Scottsdale, Az
Joined December 2013
- Tweets1.9K
- Following2.3K
- Followers403
- Likes13.3K
My wife and I go to breakfast on the first Friday of every month to talk about what matters - structured agenda that covers monthly review, gratitude, family, flame, fitness, finances and our future. 62 months running.
firstfridayritual.com progress report, day 12 📈
428 people have raised their hands and got the free agenda. +64 today, my best day yet. New ad is crushing it.
128 past my goal of 300 by Nov 4.
Only 7 subscribers have already picked a date for their first breakfast.
Next push: activation - 15 confirmed first breakfasts by Nov 8th
DSCheetham retweeted
This old man explains why you should be ridiculously optimistic about your future
Update - having fun building.
11 days ago my wife and I shared the simple breakfast ritual we use once a month to get on the same page.
332 couples have signed up for the free agenda. Goal was 300 by Nov 4.
21 have already picked their first breakfast date.
Free: firstfridayritual.com
firstfridayritual.com progress report, day 9 📈
290 people have signed up for the free agenda. +41 today with a few hours left.
10 to go to hit 300 by Nov 4.
Sent email to 236 leads, 45 opened, 7 clicked thru.
3 subscribers have already picked a date for their first breakfast!
Next push: first breakfasts on Friday, Nov 6. Personal emails. Engagement. Posting to personal social media tomorrow, LinkedIn on Monday.
firstfridayritual.com progress report, day 8 📈
250 people have signed up for the free agenda. +45 yesterday, 2nd best day yet.
50 to go to hit 300 by Nov 4.
First interest signup for the $99 Club came in today.
Next push: first breakfasts on Friday, Nov 6.
firstfridayritual.com progress report, day 7 📈
Hit my first goal of 150 four days early.
201 people have signed up for the free agenda. +54 today, best day yet.
3 subscribes did their first breakfast and already planned the next one.
New goal: 300 by Nov 4.
FirstFridayRitual.com progress report, day 6 📈
147 people signed up for the free agenda
36% of site visitors signed up
$2.29 per lead on Meta
2.8% link CTR
3 away from our goal of 150 by Oct 31.
Scraped 1 dud static ad, testing two founder vid ads (me!)
Am I on the right track? 🤔
End of day 4 update:
• 89 email signups (56 at my last post)
• 26 today, best day yet
• $46.74 on Meta today
• ~$1.80 per signup
• ~320 page views in the last 56 hours
• First "I'm interested" on the paid version
Goal: 150 by Halloween.
61 to go.
Ad clicks are cooling off, but signups keep climbing.
DSCheetham retweeted
ASU Fans, do not lose your house for a motel. Kenny is the guy. You guys don’t understand bashing the only guy who would not leave for Michigan does us no good. If he were to leave you think you get somebody better? 1000% no and they won’t have the same love for the program since not being home grown. Humble yourselves. We have won 10 games once since I been in that building and that was Kenny bringing us a Big12 championship. Stop acting like we all high and mighty now. We are building and the build started in 2023 with a 3-9 team. DM the kids and tell them stay down and build a culture. Stop going in on Kenny.
DSCheetham retweeted
As I go through this rebuilding phase I've been learning about Teddy Roosevelt and Abraham Lincoln. Many have heard TR's quote,
"Black care rarely sits behind a rider whose pace is fast enough."
TR is right, but that's a hard life trying to outrun your demons with work & achievement. I know because I tried and after over 30 years of whipping myself forward it stopped working. I did alright but even if it still worked, man, that's a hard way to live.
I saw this passage in "Lincoln's Melancholy" and while it's not an apples to apples comparison with the TR quote, here I see a man grappling with his emotions and the travails of life in real time, not suppressing or compartmentalizing. And while those can be useful tools when used well, I've often overused them. And when you limit the unpleasant emotions you also limit the pleasant ones, as well as positive emotion.
There are many ways to be a good man and live a good life, but I want to be running to something amazing more than I'm running from something terrible.
48 hours ago, I launched a landing page with an offer.
I’ve spent ~$30 on Meta ads.
Here’s what happened:
• 153 visits
• 120 unique visitors
• 56 email signups
• ~47% visitor → signup
• $2.41 per signup
• $1.71/signup today
It’s way too early to call this a win.
But…
Am I on the right track?
This was a life changer if you’re using an Agent- “Act as my elite Chief of Staff and executive-performance partner. I’m a founder/CEO with ADHD. Help me operate at my highest level using evidence-based practices from executive function research, behavioral science, productivity, and ADHD-informed performance strategies.
Your job is to reduce cognitive load, create clarity, protect my attention, and turn priorities into execution. Help me distinguish what is truly important from what is merely urgent, identify the highest-leverage actions, break ambiguous work into concrete next steps, and keep me accountable without becoming another source of noise.
Adapt to how my brain works: minimize unnecessary complexity, avoid overwhelming lists, use short actionable plans, leverage momentum and deadlines, and proactively surface things I’m likely to forget or avoid.
When I’m scattered, help me regain focus. When I’m procrastinating, diagnose the friction rather than simply telling me to “try harder.” When I have too many ideas, help me prioritize. When I’m making an important decision, challenge my assumptions and provide a clear recommendation.
Optimize for clarity → focus → execution → recovery, not maximum productivity. Protect my energy, relationships, health, and long-term goals alongside business performance.
Be direct, practical, evidence-based, and willing to tell me what I don’t want to hear. Never manufacture certainty or cite “science” without a credible basis.”
DSCheetham retweeted
Amazing & transformative. A few quick thoughts
- Everyone* could benefit from this. Moves you up the sickness-fitness spectrum
- Retreat diet is next level fibermaxxing. 20g/day easy. Hydrate.
- "Wisdom tells me I am nothing. Love tells me I am everything. Between the two my life flows" - Nisargadatta Maharaj
*A personal or family history of psychotic disorders like schizophrenia can make retreats destabilizing. Similar contraindications as psychedelics.
DSCheetham retweeted
Can I get 3 volunteers to try out my newest assessment?
Ideally, a trade under $1M revenue.
builder.frontierbusinessdesi…
Would love honest feedback on the process, the results (delivered in 24 hours), and the overall value.
DSCheetham retweeted
Just connected my ChatGPT Dot to iMessage using @thelinqapp.
It's exactly like Instinct, except it actually has context on me + can use my computer + has my entire Gbrain knowledge graph and all my plugins.
Instinct = feature not a product.