JUST IN: Activity on several major U.S. political subreddits plunges following attacks on Russian data centers.

If Apple made a wealth app, this is probably what it would feel like. - iCloud sync across iPhone, iPad & Watch - Zero 3rd-party servers storing your bank logins - No name or email required - Smooth UX Private by default. Amazing by design.

Back in my day, we called this a creative or brand strategist. In tech, some of that work lives under content marketing, product marketing, or comms. These are different disciplines, but the request often sounds familiar: help us explain what we do, why it matters, and why people should care. When brand is treated as the logo, colors, or launch campaign, it can seem like something to address once the product is ready. by then, people may already have formed an opinion. Your product sets expectations. Onboarding, support, and how you communicate help determine whether the experience lives up to them. Brand takes shape through those interactions, with or without someone managing it. The same applies to your personal reputation. People learn what to expect from how you act, even if you’ve never thought about having a “personal brand.” that’s what i recognize in these roles: someone who understands the business and its audience, helps it communicate clearly, and notices when its words and actions drift apart. The work might involve positioning, content, a product decision, or advising against a campaign. Its value depends on what it helps the business achieve, which means the person doing it needs access to the decisions behind the message. If you want someone to give your company a coherent voice, include them in the conversations that shape it. I’m glad teams are hiring for this. The titles may change, but the need feels familiar.