Dave Waite

How do you make a complicated weather-safety system instantly easier to understand? Let people get their hands on it. Virtually. A great product demo answers questions before someone has to ask them. Perry Weather came to us with an industry-leading weather-safety platform—and a huge challenge: How do you make a highly technical mix of hardware, sensors, connectivity, alerts, audio, software and dozens upon dozens of possible configurations easy for a buyer to understand quickly? We started with CAD drawings, product PDFs and a whole lot of technical information. Then we rebuilt the hardware in 3D, created dozens of configurations, added 360° product exploration, animated real weather conditions and wrapped it all inside a custom interactive experience built to help prospects see how the system works. Not just a product configurator. A sales tool designed to make complexity clear. And something a buyer can understand in seconds. A fully interactive 3D product experience. Spin the hardware 360°. Change the configuration. See different alert states. Watch the weather change around it. The experience changes. So can the content. Wind. Rain. Severe thunderstorms. Flash flooding. Tornadoes. Extreme heat. And because the whole thing is backed by a custom control system, Perry Weather can keep updating products, packages, mounting options, environments and alerts as the system evolves. The result feels less like clicking through a sales presentation and more like watching the system do the job it was built to do. Best of all we turned it all into a dead-simple WordPress plugin that seamlessly integrates and works across all browsers, tablets and mobile. Take Perry Weather for a spin: zookeeper.com/portfolio/perr…

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