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Ready to invest in a #MarketingAutomation platform? Make sure to grab our MAP Comparison Guide before you make your purchase⬇️ bit.ly/3Gw8ObE

One of the most helpful ways to keep your #MarketingAutomation platform organized is by using consistent and useful naming conventions. Let’s break it down and go over our best practices for naming your assets. bit.ly/47FtUQX

Marie Kondo is all the rage in household organization, but did you know you can spark joy in your #MarketingAutomation as well? bit.ly/47ITowu

Many organizations struggle to keep their MAPs clean and organized. The good news is that there is a better way. bit.ly/3Rt8rom #MarketingAutomation

Re-engagement campaigns help you rekindle interest and interaction of inactive or disengaged customers—customers that you don’t want your business to miss out on. Here are 6 great strategies to boost your re-engagement campaigns: bit.ly/3RbdIQ3 #MarketingAutomation

Marketing automation has revolutionized the way businesses market to their customers. Now, AI and ML are taking #MarketingAutomation to the next level. bit.ly/482Tpv1

Salesforce and HubSpot are two powerful platforms that, when integrated with one another, provide organizations with more comprehensive and automated capabilities. Connecting the two, however, doesn’t come without some challenges. bit.ly/47V0w8U

While AI features offer many benefits for marketers, it’s important to be aware of the potential risks associated with their use, including lack of personalization, potential for inaccuracies, and loss of brand voice. tinyurl.com/jka96hnc

Congrats — you’re ready to take the next step in your marketing maturity by investing in a marketing automation platform. But which MAP should you choose? It’s a question we hear quite often, and it’s a loaded one: the answer ultimately depends on you. bit.ly/3FMLnu7

We receive tons of emails, so we know that as our clients start using automated email campaigns in their marketing efforts, they need to fight for attention. Email preference centers help businesses provide a better experience to their subscribers. bit.ly/49sdPz0

If you’re a marketing automation consultant, you know that even though the industry’s exciting and rewarding, it can also be stressful and demanding. Here are 6 ways that you can care for your mental health to help you thrive as a marketing consultant! bit.ly/3QLC0RU

Like most businesses, you probably clean your lists routinely, removing inactive contacts to improve deliverability and engagement. But what if you could re-engage this audience before they’re out the door? bit.ly/3Mzt7rY

Landing pages are not dead. And when it comes to landing page SEO (and website SEO, in general), remember, you want your landing page to make sense to the visitor and not feel as though the keywords were simply stuffed in there. bit.ly/3QPmDYs

By automating repetitive tasks and workflows, marketing automation helps businesses save time and money, improve the customer experience, and boost marketing results. Now, AI and machine learning are taking marketing automation to the next level. bit.ly/3FOUk6d

Without good maintenance practices, you'll find yourself with a poorly organized marketing automation platform. A poorly organized marketing automation platform kills efficiency. And poor efficiency is not good for you, your clients, or your bottom line. bit.ly/3QLBgw6

A/B testing is a great technique to optimize the emails you're sending to your customers to improve open rates, click-through-rates, and, ultimately, conversions. However, effectively preparing for the A/B test is almost as important as the test itself. bit.ly/3FF8AhN

When you're deciding on which marketing automation platform to choose, you have to ask yourself a few questions. 1️⃣ What does your team look like? 2️⃣ What's the skillset to take on new technology? 3️⃣ What's your level of marketing maturity? bit.ly/46TvdLD

When you implement a marketing automation platform (MAP), you're going to impact a lot of people. A successful launch will require change management, learning, analytical thinking, creativity, a bit of courage — and good planning. bit.ly/45NqARX

Have you inherited a marketing automation platform? It’s a challenge in itself to birth a MAP at an organization, however, it’s a whole other challenge to inherit a MAP from the previous owner at your company... bit.ly/3QnVr1V

As much as we appreciate our favorite marketing automation platforms, we all have something we wish they did better. What do our marketing automation experts think would improve HubSpot, Eloqua, and Marketo? bit.ly/3tFenkO