Bluesky: @deliverycounts.bluesky.social Director of Deliverability for MessageGears, M3AAWG Senders co-chair, EEC Advisory Committee. All opinions my own
Joined February 2013
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When Google announces a change, #email marketers take notice…wonder if we’ll see any real impact from this one?
#emailgeeks know it's a good idea to stay on top of list hygiene and segmentation practices, but @DeliveryCounts says Google's change means we should look even more closely at engagement targeting.
Read on for more on the new account deletion policy! messagegears.com/blog/what-y…
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When you ask a LLM to write an article about handling bounces... #EmailMarketing #BardAI #deliverability #PimpMyEmail
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Had a great time at the #ESPC Spring Meeting yesterday, even if I *was* awake for 22 hours. Saw many friendly faces and had some good conversations about #email, #deliverability, and even #hotsauce!
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If you’re sending email to people who didn’t ask for it and it’s going to the spam folder (or getting blocked altogether), you don’t need a deliverability expert. The filters are working as designed. #EmailMarketing #deliverability
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Brad Gurley retweeted
Topics to avoid among friends:
✅ Politics
✅ Religion
✅ Personal finances
✅ Email bounce handling
Just us? 🤷 New on the blog, email deliverability expert @DeliveryCounts dives into the often confusing, sometimes controversial, email bounce 👇 ow.ly/U5rK50OlS2x
If your subscribers don’t remember signing up for your emails, did you do it wrong?
Not necessarily! We all forget things. But if you’re setting clear expectations at opt-in and sending regular, relevant content, this number should be much lower for your organization
In our recent poll, 66% of consumers said they don’t remember opting in for brand communications.
Still, 61% will open messages that are relevant or from their favorite brands.
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Hot off the presses: the latest ep of #EmailsNotDead podcast w/ @nickdschafer + yours truly! It was an honor (and a blast!) to be part of the conversation with such a great group of #emailgeeks. Thanks @TBIRDFROMTX & the crew for the invite! podcasts.apple.com/us/podcas…
Want to know what customers expect from brands and their marketing communications? Of course you do! (no need to lie, we're all friends here)
@MessageGears is presenting a free webinar on 3/14 with the results of a recent consumer survey on *just that*: register.gotowebinar.com/reg…
Brad Gurley retweeted
It's a beautiful day in SF after the winds. @M3AAWG members are meeting to fight spam, online abuse in gaming, email clustering & updates to DMARC. m3aawg.org/about-m3aawg
When will @Apple figure out how to make their laptops work with external displays? This isn’t rocket science, people #ItJustDoesntWork
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But seriously, *everybody* really is doing email. Stop by and see the @MessageGears team at #ANAEEC, win a prize at the booth or just come chat me up. I’m always game for talking email!
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Busy week for me, but that means I get to see/interact with some of the best and brightest #emailgeeks #emailnerds in the space. Here’s a little hint at how I’m starting the week…
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Hey #emailgeeks #emailnerds got plans Feb 7-9? You should be planning to attend @anaeec Email Evolution...and I've got a *huge* discount code for you. DM me for the details -- you don't have to sign up for emails or give me any personal info, just attend at a huge discount!
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If you haven't nominated an amazing email marketer or thought leader for the #ANAEEC Awards, TODAY is your last day! Submit here: ana.net/content/show/id/eec-…
Winners will be honored at 2023 ANA Email Evolution Conference February 7-9, Washington DC: ana.net/content/show/id/ms-e…
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