Evan Rutchik, president and Chief Strategy Officer, Viamedia Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages. While the goal remains the same, the channels through which those messages are delivered have increased exponentially. Print, linear TV, radio and out-of-home all still have […] buff.ly/WZacODu

Nikolaus Beier, svp of media and marketing services, Sportradar The power sports hold for marketers — to attract massive attention, foster engagement and bring fans together — were on full display during the New York Knicks’ run to the NBA championship this summer, and, more specifically, their massive Game Four comeback. It was a significant […] buff.ly/kOfpndT

Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October. buff.ly/1nAwJXP

Indie agencies say DSP giants block direct seats and fee relief despite spend commitments. buff.ly/ezYpiGD

Creator mentors Colin and Samir teamed up with Adobe to fund a creator's project; the first step towards the duo's new production era. buff.ly/g6BjY2I

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time. buff.ly/D15Bzhe

Prebid wants to change one of the key fundamentals of ad tech. buff.ly/VqqsJjz

As Google traffic dries up, publishers are pivoting from Google traffic to subscriptions, AI visibility and newsroom reorgs. buff.ly/lqpCDHU

Forbes has joined Google's paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through. buff.ly/QBAJ6VQ

A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment. buff.ly/09GkzL9