I’m deeply skeptical of swers selling expensive courses that promise to teach struggling swers how to become successful. Frankly I think a lot of it borders on predatory marketing disguised as mentorship. Success in this industry is not a universally replicable formula. It’s influenced by an enormous number of variables, many of which are entirely outside an individual provider’s control. Physical appearance, body type, age, gender identity, presentation and the particular clientele someone appeals to all influence market demand. A conventionally attractive provider, an alternative or goth provider, a BBW provider and a trans provider will face vastly different opportunities, challenges and client demographics. Then there’s geography, local demand, economic conditions, competition, pricing, advertising platforms, screening practices, community connections and the financial resources someone has available to invest in their business. What works for someone charging $1,000 an hour in Los Angeles may be completely ineffective for someone charging $300 in a smaller city with an entirely different market. So when someone claims they can teach any struggling swer how to become successful simply by following their particular formula, I have questions. Have they studied the market conditions in every city where customers operate? Do they understand the different barriers faced by swers across demographics and price points? Can they distinguish between strategies that are broadly applicable and advantages that are specific to their own circumstances? And perhaps most importantly, can they demonstrate that their methods consistently produce results for people whose circumstances are substantially different from theirs? Because personal success is not, by itself, evidence of universal expertise. There is absolutely value in sharing knowledge about marketing, branding, business management, client communication and safety. Those are teachable skills. But teaching useful skills is fundamentally different from selling the promise of success. My issue isn’t with education. It’s with people monetizing the financial insecurity of other swers by presenting their individual experiences as some universally applicable blueprint. If your business model depends on convincing struggling women that the only thing standing between them and financial success is purchasing your course, perhaps the most profitable thing you’ve learned isn’t how to succeed in sw. It’s how to make money off swers who haven’t. And that distinction deserves a hell of a lot more scrutiny.

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